Deirdre Bolton of FOX Business looks at how Burger King is rethinking its strategy on impossible products.
A federal judge dismissed a lawsuit accusing Burger King of misleading vegan, vegetarian, and other customers by thinking that he cooked the plant-based pies for his “Impossible Whopper” on different grills than those used to cook meat. beef and chicken.
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In a decision Monday, US District Judge Raag Singhal in Fort Lauderdale, Florida said that the seven plaintiffs did not demonstrate that reasonable consumers were lied to pay higher prices due to Burger King’s actual cooking methods.
He said the plaintiffs did not ask about Burger King’s cooking method or request an alternative to meet their dietary needs, and that the company’s advertising did not promise to cook on a different surface.
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“Burger King promised a meatless pie and turned himself in,” wrote Singhal. The judge also considered that the plaintiffs’ claims were “too individualized” to justify a class action.
Plaintiffs’ attorneys did not immediately respond to requests for comment Tuesday. Plaintiffs can modify most of their claims if they wish.
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| Heart | Security | Latest | Change | Change% |
|---|---|---|---|---|
| QSR | RESTAURANT BRANDS INTERNATIONAL INC. | 56.95 | -0.03 | -0.05% |
Burger King is a unit of Restaurant Brands International Inc., based in Toronto.
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Impossible Foods Inc, which helped create the Impossible Whopper, said it was designed for meat eaters who want to consume less animal protein, not vegans or vegetarians.
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