Burger King is offering a free whipper if you visit a shuttered McDonald’s

10/27/2020 USA


Once run by competitors, five shutter rest restaurants rent – the burger chain will offer free hoppers to customers who drive through one of the “scariest places on earth”. McDonald’s (MCD), Jack in Wendy’s, Sonic or Bux.

As part of the Halloween-themed promotion announced Monday and run by Halloween, customers within 300 feet of listed abandoned locations can confirm their location on the Burger King app to get a coupon for a free whipper.

“For us, nothing is scarier than a place that never burns with flames,” said Ally Dotty, chief marketing officer at Burger King North America. “While Halloween seems a little different this year, we embrace it in a way that puts guest safety at the top in the current times.”

Locations are in Rhode Island, Johnston; Birmingham, Alabama, McHenry, Illinois; Houston, Texas; And Dayton, Ohio. (Burger King’s fine print notes that people should not allege these private properties in their quests to hit free private sandwiches.)

Burger King played a game of spooky with photoshopped images of five locations under dark clouds. “Sometimes at night you can even hear the sharp screams of a flat-top fryer,” Burger King wrote in an illustration of an abandoned McDonald’s in Illinois.

The listed locations appear to have been closed years ago, but given the fast-food companies have closed hundreds of their locations permanently as a result of the epidemic, the ad campaign may be in poor taste.

Wendy’s largest franchise, for example, filed for bankruptcy in early July, and later that month, McDonald’s announced it would close more than 200 of its restaurants.
But the owner of Burger King Restaurant Brands International (QSR) Its competitors have not closed places at the next level. On a quarterly earnings call in August Gust, CEO Jose Sile said the company plans to end 2020 with “an equal number of rest restaurant rents” compared to last year’s closure.

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