This story has been updated to reflect the news of the day.
Burger King decides to play on the line “Women live in the kitchen” in a tweet aimed at promoting scholarships for culinary education on Monday, which has since led the brand to delete a tweet from its Burger King UK account, which is mistaken as international. Has been interpreted. Women’s Day effort that missed the impression.
The full-page ad running in the New York Times shows the line in a large font and explains the idea behind the Burger King HR (helps equalize restaurants) scholarship, which includes a low representation of women in the roles of chef and head chef. Industry. On Twitter, however, the line was quickly misused. Burger King UK only tweeted the line “Women live in the kitchen” on Monday morning, and the intentional meaning was explained in subsequent tweets.
Burger King UK later tweeted on March 8, explaining its logic in a separate Twitter post. “We listen to you. Our initial tweet went wrong and we’re sorry,” he began in a tweet. Another tweet read: “We decided to delete the original tweet after we apologized. It was brought to our attention that there are abusive comments in the thread and we do not want to leave room for that.”
The campaign comes from David Miami.
