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80 percent – This is the loss of the Bulgarian tourism industry due to the coronavirus crisis. Hardly anyone is surprised by this large number, which was announced by Polina Karastoyanova, executive director of the National Tourist Board.
And without exact statistics, we know that tourism is among the hardest hit by COVID-19 industries. In addition, he is among those who will find it difficult to shake off after the blow and will feel the consequences for a long time.
Despite the sad findings, industry in Europe is trying to make the most of the forced pause by seriously rethinking its policies and the wishes of its god-client.
In Bulgaria, however, valuable time is devoted to reflection and reassessment on complaints and requests to the State.
Karastoyanova’s words of September 24 repeated the thesis that we have already heard dozens of times in recent months: Bulgarian tourism cannot do without its foreign visitors to fill the mastodons with concrete. She described the influx of Bulgarians on the southern Black Sea coast as a “reduced picture” that clearly misleads the viewer.
His speech is alarming, especially since it is an indicator that a serious change in domestic tourism strategy is not only not set, but not on the agenda at all. The industry has bigger cases, there is no time to lure Bulgarians back to themselves.
The Bulgarian is still not so welcome, much less invited to the Black Sea resorts. He has a number of downsides, such as not closing his hotel until he has eaten his all-inclusive, or paying the bill at the bar three times, simply because he’s already terribly drunk.
That is why, for many more reasons, no matter what we do for Bulgarian tourism, we will still be somewhere in the queue, lined up behind hordes of adventure-hungry guests, who in a crisis the Minister of Tourism himself greets in the airport with question in hand.
With a large percentage of compatriots, the pandemic only exacerbated their reluctance to rest on the Black Sea coast, but no one will listen to this irate boycott.
Disgusted by the 24-hour music boom at our resorts, by crowds “like Plovdiv in Metallica” and by noisy crowds that ignore no one or anything, they will pack their luggage for another destination at the earliest possible moment and they will escape there. where there is peace, tranquility and greenery.
And they will point the finger at the statements that are not that important here.
Furthermore, it is not known whether the perpetual requests from tourism for the state to help with another dose of aid will be answered, but its cynicism is increasingly difficult to swallow.
In fact, for the moment, companies do not need to look with pity on the Ministry of Tourism, as long as they look at their colleagues abroad, who have realized that personal space will be a luxury that will be sought after the end of COVID -19.
In Bulgaria, the most cherished wish of hoteliers is to fill their massive concrete and glass buildings with countless rooms. At the same time, even before the coronavirus, several of the top destinations rely on secluded houses, bungalows and cute little hotels, where no one enters your aura.
Here the idea of a complete change in the business model is taboo.
While in the south and west of our country, tour operators, hotels and restaurants are preparing for a summer in which distance will be more valuable and desirable than ever, the hope of the Bulgarian tourism industry is that next May foreigners come again and attack like locusts on our Black Sea resorts.
And the Bulgarians? Well, they answer briefly but emphatically, “We won’t step on them next year!”
