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| Venelin Petkov in 2014 |
“19 years, 9 months and 24 days plus 6 months of barracks. Goodbye.” This is what Venelin Petkov wrote on his Facebook account, who two days ago was dismissed from the position of head of news, current affairs and sports at BTV Media Group.
In addition, he published a photo of his workbook on the social network. Anton Hekimyan was appointed in his place. “Winter is coming. Then there are the elections. Merry Christmas.”Petkov wrote significantly on December 21.
Background
Margarita Alexandrova and Venelin Petkov no longer hold the positions of Program Director and Director of News, Current Affairs and Sports. Through internal promotion, they were replaced by Hristo Hadjitanev, who is the new Program Director, and Anton Hekimyan, who holds the position of Director of News, Current Affairs and Sports at bTV Media Group. The decision was made by bTV CEO Martin Schwehlak, who joined the company with a clear vision and plan on how to attract more viewers and users from all bTV channels.
“PPF is determined to invest significantly in a new program and content, but needs the confidence that the entire management team will accept the planned changes and work towards meeting the business objectives,” said Lubos Yetmar, CEO of SME Bulgaria.
“In 2020, bTV had to adapt its show to the COVID-19 pandemic, leading to less investment in content and loss of viewers. My main goal is to reverse this trend by modernizing the program and content, and working towards more diverse television entertainment and high-quality news on all of our channels. I hired Hristo and Anton because they have the enthusiasm, experience, energy and thirst for innovation that we need to regain our leadership position in Bulgaria, “said Martin Schwehlak, CEO of bTV Media Group.
“Expect a lot of content innovation from bTV Media Group in 2021 – new shows, more local primetime productions, diverse programming and modern content that meets the interests of viewers across all bTV channels and platforms,” said Hristo Hadjitanev, who was appointed to Anton Hekimyan was chosen by Martin Shvehlak, who came to bTV with significant news and management experience, due to his vast experience and expertise in TV content, research, consulting and project management and TV teams. . contribution to the success of bTV writing, his solidity in presenting topics and reports, and his professional dedication to factual and objective news.
“I remain committed to pluralism and objective journalism and will work with the talented and dedicated team at bTV to attract even more viewers to the bTV screen,” said newly appointed Director of News, Current Affairs and Sports Anton Hekimyan. that the company preferred to finding specialists outside of bTV. The priority for the media is to ensure continuity in the team and mobilize the enviable and unreserved talent that the entire bTV team has.
“We thank Margarita Alexandrova and Venelin Petkov for their dedication and professionalism and wish them health and success in the future. They have a great contribution to the success and great corporate culture of bTV, but we need new energy and direction to strengthen bTV’s position. and to consolidate it as a leader in the television, network and radio market, ”adds Mr. Schwehlak.
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