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NOVA will offer an even stronger and more ambitious program in the fall, diversity of genres and high quality content, a rich entertainment program. NOVA traditionally focuses on Bulgarian productions as part of its long-term strategy and its commitment to invest in quality Bulgarian film production. Viewers will also see world formats, new and established Bulgarian titles.
“This is how we start the fall season, there is no way NOVA is not still the best television.” This was commented on the “Hello, Bulgaria” program by the Executive Director of NOVA Broadcasting Group, Iva Stoyanova.
“We started with three Bulgarian series. ‘Brothers’ is the prime minister. We put it in a very interesting moment – 22:30. But this will be a series that will keep our audience watching the news as well,” explained Iva Stoyanova.
“The main audience for televisions is over 55. And NOVA is the modern, NOVA is the young! Viewers between 18 and 49, active viewers, are with us. Our commitment is to offer young people something keep them in front of the screen, ”said NOVA’s CEO.
The second series, which will air on NOVA this fall, is “All Inclusive.” This time the main characters will embark on adventures not in the sea, but in the mountains.
“Stolen Life” continues with the tenth season.
“It will cover many of the current issues, there will be for COVID,” explained Iva Stoyanova. She assured that everything was fine with actor Vlado Penev, who in real life was infected with a coronavirus.
He will also be part of the “Masked Singer” panel.
“The music show is back for the second season. Besides Vlado Penev, the ones they will recognize are Azis and Alex Raeva. There is a different and emotional panel.” I am convinced that ‘The Masked Singer’ will keep the viewers in front of the televisions, “commented Iva Stoyanova.
The second season of “Games of Will” begins this Sunday.
“This is not just a sports competition, it is a battle of characters, a battle of resistance, to demonstrate and establish yourself, then to the public,” said Iva Stoyanova.
The afternoon journalism began in October with Mihail Dyuzev.
“It will be different, there will be debates, there will be clashes,” explained Iva Stoyanova.
There will be new faces in the program “On Coffee”: actor Darin Angelov and meteorologists Gergana Malkodanska and Nikol Stankulova will take part in unusual roles. Joining the “Na kafe” panel is the new face: Georgi Blazhev.
“NOVA has proven to be a leader in news and journalism. This dynamic year has confirmed us with our quick decisions: show the reports live. This gave us a huge advantage over our main competitor bTV. Furthermore, in this crisis NOVA is taking risks “We have not stopped investing in Bulgarian cinema, we have not stopped programs, shows. We continue in a difficult economic situation and this brought us positive aspects. NOVA is a clear leader”, stressed the television executive director.
The hit reality show “Nightmares in the Kitchen” will return with new episodes.
“We intend to enrich the NOVA Broadcasting Group portfolio with programs that we lack and I believe that they will meet the expectations of viewers,” said Stoyanova.
“Everything is desirable, we intend. But there is also a legal deadline in which the Commission for the Defense of Competition will say whether it is possible to reach an agreement or not,” explained Iva Stoyanova in response to a question about the intentions of the management of buy “Channel 3”.
“This constant change in NOVA demonstrates our dynamics, ambition, desire to keep up with the demand from viewers,” he added.
What else does the visualization data show?
– NOVA is the choice of viewers of working age in August;
– Television maintains its stable position by offering high-level news information and programs and rich entertainment content;
– The GARB data show a significant superiority in NOVA’s audience share compared to the second most watched television (24% daily average and 20% in prime time);
– Average audience share of almost 30% of NOVA and “Hello, Bulgaria” news programs with a clear advantage over the respective bTV programs;
– During the weekends – “Despertar” and “Domingo de NOVA” gather in front of the screen ¼ of the viewers of working age with a significant advantage over bTV;
– The shows in prime time: a more attractive position than the competitor;
– NBG’s own channel group recorded a 12% higher audience share on average daily and during prime time;
– In total, the sports channels DIEMA SPORT, DIEMA SPORT2 and NOVA SPORT have 97% more audience share than the other channels with sports content;
– KINO NOVA’s “Big Monday” campaign – 43% more share than bTV Cinema in the same time interval.
All data refer to:
Spectators / public / of active age / 18-49 years /;
the most attractive to the target group / audience of advertisers;
the most important audience segment – 18-49 years
Watch the entire conversation on the video.
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