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The use of masks caused the first bankruptcies of cosmetics companies
ONBefore the coronavirus raged and forced us to wear masks, Hollywood star Gwyneth Paltrow said she found makeup a tedious task. “I’ve never been a fan of him. I always associate him with work. I went to a girls’ school and we didn’t wear makeup there. We didn’t dress specifically. After that, it never became part of my routine. And I think that is It is due to the fact that I have always been a bit masculine. I like the feeling of having clean skin, “admitted the actress. According to her, notions of beauty have progressed a lot in recent years and have come closer to her understanding of beauty. a woman should look good.As a teenager, the ideal was the Barbie doll type, and when her 16-year-old daughter entered her time to form a personality, the variety of body types, skin colors, hair and cultures.
Paltrow has often been criticized for some of her life-changing ideas, but in terms of makeup, she seems to have hit the mark. In fact, there is a tendency to die, which encouraged the use of masks. More and more women don’t see the point of wearing makeup as they have to cover half their face when meeting other people. Also, even if they manage to remove the mask at some point, the risk of spoiling the lipstick, blush or powder is quite high. So it’s understandable why
prefer
Leave
embellishment
procedures in
this scenario
and focus on better maintaining your skin.
The BBC reports that the change is so great that it is already causing the bankruptcy of world-famous cosmetics companies such as Becca Cosmetics. The Australia-based company has announced that it will close in September after 20 years of existence. “Unfortunately, the accumulation of a number of challenges and the global impact of COVID-19 is more than our business can handle, and we had to make the heartbreaking decision to close Becca,” the company explained. It was created by makeup artist Rebecca Maurice Williams in Perth, but over the years it has grown into an international beauty brand with stores around the world.
“I didn’t think Becca would be among those affected. The brand has a large loyal following. It is extremely strong on Instagram and with all international retailers,” said Amelia Liana, a London fashion influencer. Make-up artist Polly Marchant, who also has her own line of cosmetics, she is also shocked and saddened by what is happening.
They both have millions of followers on Instagram and notice a big change in the things that interest them. “All my fans want to see now is how I deal with routine skin care, like pampering on Sundays, and what masks I use,” says Amelia. According to her, even big makeup brands like Charlotte Tilbury have recalled their facial care products a few months earlier and put off their beauty supplies.
Polly Marchant emphasizes that luxury makeup is no longer one of the things that people buy as a priority, not only because the chances of using it have decreased due to the pandemic, but also because it is extremely annoying to apply something thoroughly to the face. . . Therefore, he advises his followers
use
minimum
make-up,
that, even if it does spoil a little, it will not be so irritating. Polly does not want to take chances and launch a new collection of her cosmetics line, as sales have fallen drastically. According to her, skincare has become the new makeup and if you need to invest in something, it is good to be in that direction, but she does not do it herself because there are not enough free funds.
Amelia, 28, who is an ambassador for Dior’s makeup line, believes that people will return to beauty products once life is back to normal. Expecting this gives you the unexpected success of the company’s new lipstick, released in January. That shows that she definitely still needs makeup, she says. The point is that it will probably change a lot and get closer to the natural characteristics of the face.
Such a bias was at least noticeable during fashion shows before the pandemic. In some of them the models began
To appear
only with
discreetly
lipstick,
no blush or shadows.
Cosmopolitan also writes that skincare, which was put on a pedestal last year, will continue to dominate in launching new lines of blushes, bronzers, highlighters and shadows with a creamy texture. According to the magazine, the natural image is what most are looking for, and this will be emphasized in the new fashion lines of the cosmetic companies for the fall. Matte lip glosses, understated blush, and makeup setting sprays will dominate, which can keep what you’ve done on your face even when wearing a mask.
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