How have luxury car sales increased in 20 years?

Being a rare and exclusive car maker is both a gift and a curse. For one thing, these companies can claim fabulous amounts for their machines, and generally with good reason, as they invest more in R&D, technology and materials. On the other hand, if they get too extravagant, they have every chance of going nowhere. Something like this happened recently in Bristol. That is why luxury brands often have to lower the bar and become more “national.” But overfitting at this extreme affects reputation and earnings. The hard part is finding a balance, and judging by the results of 8 premium brands in the past 20 years, many attribute it.

Photos: Manufacturers