eMAG Black Friday: Orders for 31.32 million in 7 hours

Bulgarians seize the day with some of the most attractive deals of the year and 7 hours after the start of Black Friday 2020 EMAG customers have placed orders for BGN 31.32 million; an increase of 15% compared to the previous edition of the campaign. The most attractive product categories are those that provide home comfort, personal care, and quality family time. Since the beginning of the campaign, the platform’s clients have ordered 1 ton of coffee.

In the first seven hours from the start of the long-awaited shopping event, eMAG customers ordered more than 209,000 products, more than 20% more than last year. Interest in the offers continues to grow and at 2:00 p.m. approximately 1.29 million visits have been registered on the platform. The average value of an order is BGN 287, 9% more than last year.

There are still more than 200,000 discounted products available, and some will be updated at the end of the campaign. Customers can choose from a wide range of offerings such as televisions, smartphones, laptops, refrigerators, washing machines, small appliances, fashion items, perfumes, cosmetics, games and toys, tires, fuel, home and garden products, Sport teams.

“Bulgarians quickly adopted the easiest shopping method: online, and we noticed new trends in the first hours of the campaign: customers place more orders from different categories and search for different selected offers related to the context of the time we live in. such as home renovation and repair items, televisions, toys and kitchen utensils ”, says Andrey Popescu, Director of eMAG Bulgaria.

Consumer behavior shows a preference for mobile devices as a way of ordering: 70.2% of traffic and orders come from the eMAG application. So far, 2,000 shipments have left the eMAG warehouse and are in the process of being delivered to customers. All possible orders will be made from Black Friday 2020 It will be delivered within two weeks after the end of the campaign.

Number of products ordered after the first 7 hours from the start of eMAG Black Friday 2020:

• • More than 37,000 home repair and renovation products
• • More than 30,000 toys
• • More than 19,000 kitchen utensils and small appliances.
• • More than 1.7 million units. diapers
• • More than 1 ton of coffee

EMAG’s fastest growing locations Black Friday 2020 orders compared to last year:

City % order growth