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The COVID-19 pandemic is changing everything. Barcelona is now ready to join the name of the sponsor to the Camp Nou not for one, but for the next 25 years and even more.
Last month, the Catalans said they wanted to sell the rights to their stadium name for next season. The goal of this movement is to raise money for the global fight against the coronavirus. Since its construction in 1957, the Camp Nou stadium has never had another name.
“The first year will be for COVID-19, and the next 25 for commercial reasons. Why not?” Jordi Cardoner, a 6-year-old classmate of Barça president Bartomeu, asked rhetorically.
The virus has devastated the club’s finances. The total blow to income is now between 120 and 140 million euros.
“We have lost around 50 million euros from the sale of tickets and its museum, 39 million euros from television rights, 20-25 million euros from commercial income from shops, soccer schools and other advertising activities,” he explained. Cardoner.
He explained that the 72% reduction in player salaries applies only from the suspension of La Liga in March until the end of the season. This means that players will lose between 8 and 11% of their annual salary, which, however, will be enough for the 500 employees of the club to receive their full monthly salaries.
The Barcelona vice president predicts that in the summer the clubs will exchange players without money.
“This is how things will happen in the transfer market in Europe next season,” said Jordi Cardoner.
He suggested that in some cases, three clubs could agree on an interrelated agreement, with one player moving from Club A to Club B, another from Club B to Club C, and a third from Club C to Club A.
