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Florian Scala has stepped down as CEO of bTV, and Martin Schwehlak has been appointed to this role as of today. Schwehlak takes on the role of CEO with exceptional and in-depth knowledge in a variety of media areas, as well as managerial experience spanning television, print, and the Internet and digital platforms. As CEO, Mr. Schwehlak, born in the Czech Republic, will report directly to Lubos Jetmar, CEO of CME Bulgaria.
“2020 was full of challenges for the entire media industry, as well as for bTV. The company was in the process of acquisition for most of the year, and in combination with the COVID-19 pandemic it is not surprising that part was lost. Energy “My intention is to infuse new energy into our content and program and modernize our digital distribution so that the Bulgarian audience gets the best experience,” said newly appointed CEO of bTV Media Group, Martin Schwehlak.
Yetmar, as CEO of CME Bulgaria, will ensure continuity on all issues and will work with Schwehlak for better results.
“After taking over the company in October, I identified several topics and initiatives to which PPF can add value. Martin will focus on modernizing our content, program, formats and digital channels and I am confident that we will be able to address all other ideas and strengthen our position, “said Mr. Yetmar.” We thank Mr. Skala and wish him the same success he achieved at bTV and in his future endeavors, “added Yetmar.
Schwechlak has served as Chief Executive Officer since leaving Florian Scala in November 2020. Since 1993, Mr. Schwechlak has worked in print, radio, digital and television media in the Czech Republic and has held various positions, from editor to director . editor to senior management positions. Mr. Schwehlak headed the news for TV Nova in the Czech Republic from 2013 to 2018, and under his leadership, television maintained its position as the most respected and viewed television news source. He has also been a member of the CME International News Commission and has worked with all CME structures on editorial coverage, content, and programming initiatives. Schwechlak will be traveling from Prague but intends to spend more time in Sofia than in his hometown of Prague.
“The main task related to my appointment as CEO of bTV Media Group – improving the overall results of the company – has been successfully completed and I take on new challenges with great satisfaction. Thank you to the great bTV team for all that we have accomplished together and I am happy to leave the company in good hands, ”commented outgoing CEO Florian Skala.
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