The most expensive influencers in Bulgaria



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Native influencers, following the example of foreign stars, earn a lot of money from social media posts, with which they maintain a good standard of living. That is why many of the native stars are happy to generate new and new followers to start making money from advertising.

It turned out that model Alex Petkanova takes the largest sums and even surpasses Nikoleta Lozanova in terms of income. Crazy reporter Dani Petkanov’s wife receives 2,000 BGN for an Instagram post and 500 BGN for a story.

It is followed by Nikoleta Lozanova, who receives 1,500 BGN for its publication. However, more and more often he refuses to advertise all kinds of products because he has his own brand of cosmetics, which he develops successfully.

She is followed by fitness instructor Biliana Yotovska, who raises 1,200 BGN for one post and does so on Instagram. However, it discounts for more publications and the price for two publications and 2 to 5 services is 2 vouchers.


They are followed by the silicone Juliana Gani, Evgenia Djaferovich and Zlatka Dimitrova, who want a thousand for one position. However, the latter prefers to enter into long-term contracts with companies and often refuses to advertise products to the competitors of its business partners for years. The lowest rates are for Miss Bulgaria 2015 Marina Voykova, who raised BGN 400, Asya Kapchikova took BGN 300 each, Big Brother’s Lily only BGN 200 per post and she did it on Instagram.

For men, the most successful is chef Leo Bianchi. For a publication and doing it on Facebook or Instagram, you get 1,500 BGN without VAT. If they are shared on Facebook, the price goes up to 2,200 BGN. For four publications and four stories, the same ones, shared on Facebook and Instagram, it collects 6,700 BGN without VAT, but does not accept more than two publications per month.

Several brands also prefer actor Kalin Vrachanski to advertise their products. For one post and one story on Instagram, you get 1,200 BGN excluding VAT. You want BGN 1,500 excluding VAT to share the post you posted on Facebook.

Stolen Life actor Naum Shopov collects a thousand. If you are with your partner Tea Minkova, your price increases significantly. Dancer and reality star Nasko Mesechkov is enriched with just BGN 400 for various posts and stories on Instagram.



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