Coronavirus: Bulgarians have restricted the purchase of luxury goods



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There are more Bulgarian products on the market. in our country, “reported the executive director of the Association for Modern Commerce, Yordan Mateev.

In Nova TV’s morning block, Mateev noted that as a result of the crisis There are also several positive effects. We see that the market is ahead of the state and any ordinance. Consumers followed the appeal of merchants and status as started buying more bulgarian products. This immediately affected the stores, he said.

According to him, people prefer to buy in nearby stores and buy only the essentials. The purchase of more luxurious goods is already limited.Mateev said.

He noted that the country was in a situation where, before the decree came into force, it began to fulfill its role. Mateev believes that the paradox in this case it already has a positive effect, because many manufacturers have signed contracts with retail chains.

Mateev noted that the Bulgarian consumer, as a result of the crisis, has become much more price sensitive. People have dramatically changed their behavior and more and more people bought goods that were on sale.

I was already shopping in different time zones. In the busiest time zone before, after 6pm, stores are almost empty. Loyalty to certain brands is declining. Price has an increasing influence on choice.Mateev summed up.



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