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There is a fortand changing consumption habits and reducing the cost of essentials, found affiliate organizations of companies that produce consumer products, said a “24-hour” survey.
In the first days of March 13, declaring a state of emergency mainly beans, lentils and toilet paper are boughtand the Bulgarians reduced almost 30% of their daily expenses. Laptop sales have increased threefold and with 89% of online food purchases.
According to the president of the Association of Milk Processors, Dimitar Zorov, “in the early days, everyone rushed to buy toilet paper, lentils and beans, but already the following week it turned out that people were shrinking. Information is already being exchanged between our members that Milk and dairy product sales have decreased by 20-30% in recent weeks. compared to the same period last year, “he said.
“There are also logistical difficulties in moving inland, control points around regional centers, difficult inputs of raw materials, there is undoubtedly a reduction in consumption in the commercial network. Milk and its derivatives continue to be vital foods, imagine what other manufacturers are experiencing. I explain that people no longer move home and therefore do not need the same food as before. Y y unemployment jumped, many people are with reduced wages and they must be watching to limit consumption as much as they can, “he adds.
There’s also exceptionsdays ago dairy producersworking for a product line, a large chain comments that for the first 3 months of 2020 saw a 40% increase in turnover compared to the first quarter of 2019.
According to the president of the Association of meat processors Atanas Urdzhanov, “there was great excitement at the beginning and our sales in the first two weeks after the introduction of the state of emergency Suddenly it jumped by 30, and in some products by 40%“
He explains this with the massive psychosis of excess stocks, and with the closure of establishments, things gradually normalize over time. In the past two weeks, colleagues have increasingly complained about declining sales.. “I can’t be very exact with the numbers because things are very dynamic, but most colleagues have a thirty percent drop sales in the last two weeks. “
It’s hard to follow the situation in fruit and vegetable producerssince they are small and are united in different branch organizations, but closing markets is very bad, its production is difficult to store and large quantities are probably wasted.
There are no visible changes in the consumption of bread. and bakery products. According to the National union of branches of bakers and confectioners have been coronaviruses since the beginning of the crisis closed a small number of bakeries and business. Consumption has not dropped dramatically.
About circuits, the observations are similar to those of the manufacturers – after the initial looting of the stores Bulgarians are gradually reducing their costs. and just buy the essentials.
Non-food item consumption is seriously declining and higher priced goods whose chains make more sales. Some of the chains freeze the prices of certain commodities and take steps to deal with supply difficulties.
Change of consumption habits is well tracked in contactless payments. A Bulgarian company with a large participation in contactless payments with a mobile phone discovers that from the start of the emergency payments to his clients in pharmacies they have increased 37% compared to the same period last year.
Visits to major grocery stores decrease in absolute terms, but average of 1 purchase is 33% higherthan before the crisis.
With companies to home deliverythose who accept such payments, there are large increase in transactions – by 89%and payments to establishments fell 77%. Clothing and sporting goods merchants are heavily affected. – the number of transactions with them has decreased by 80%.
The situation with the sale of machinery is interesting.which is already online: the chains for the sale of such products have quite a few shopping malls and do not function physically. There has been a serious decrease in leisure and leisure supplies, but increase sales of laptop computers and kitchen appliances.
The other A group of products with almost double sales growth are game consoles and all kinds of game aids.. Slightly lower, but still the growth in sales of small household appliances, which is easily explained: people stay more at home and cook.
In 2019, the share of Bulgarian food costs has dropped to 29.5% of all, according to NSI data. This is the lowest rate in years, compared to 37.2% in 2010. The cost of housing was BGN 1,067 per person in 2019, 4.9% more than the previous year. Compared to 9 years earlier, the increase exceeds 83%. The share of total spending is 17.2%.
For health care, they are growing more. In 2019, they were BGN 386, an increase of 23.3% year-on-year and twice more than in 2010. Expenses for doctors, hospitals and medicines already represent 6.2% of all. Tax and social security expenses are also increasing – a total of BGN 820 per person, which is 13.2% of all.
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