New York, New York – December 31: BTS performs during Times Square New Year’s Eve 2020 … [+]
BTS is back this week with “Dynamite” at the top of the Billboard Hot 100, making it to No. 1 in the third week and clearing many of the process’s targets. “Dynamite” sold an astonishing 153,000 downloads in its fifth week, surpassing the biggest sales week for any other song in 2020. It is also the first song from Lil Nass X’s “Old Town Road” to spend five consecutive weeks on the digital song sales chart. The new Billboard has also reached track number 1 on the Global 200 chart, making BTS the first to rule the Billboard Hot 100, Global 200 and Global 200 Excel. US charts together.
“Dynamite” is the only pure pop song of 2020 that topped the Hot 100 for several weeks, including Reddy Rich’s “The B, X”, Weekend’s “Blinding Lights”, Left’s “Rockstar” and Cardi B and Megan. The Stalinist’s “WAP. “Dynamite” has spent five consecutive weeks in the top 2 of the Hot 100, largely thanks to digital sales, a testament to BTS ARMY’s size, enthusiasm and purchasing power.
Some raised the issue this week with the strategy used to get back to BTS No.1. As Billboard charts twitter The account noted that 52% of dynamite sales this week came from the new “Bedroom,” “Midnight,” “Retro” and “Slow Jam” remixes released on week 18. Other music members used this fact to argue. That BTSA “cheated” their way to No. 1 this week, or their chart success was somehow illegal. BTS fans, in response, noted the absurdity of criticizing the band for topping the music charts by selling 3 music.
These minor allegations are frustratingly common on Stan Twitter, and they often highlight Fendams ’selective memory. Convenient, every artist seems to be gaming in the chart at any moment in addition to their favorite. However, while BTS critics may not allow a group selling multiple remixes of “Dynamite” to enhance its chart performance, they cannot accuse a group of digital downloads with physical versions of flaxseed in a month or bundle the track with an irrelevant merchant. No. Like sweatpants, lollipops and condoms. (Seriously.)
The truth is, BTSA didn’t “cheat” on their way back to No. 1 in this week’s 100. They just beat each other artist with their own game.
You don’t have to look too far to see other artists who have played this game for this benefit. Take Harry Style, who pushed his slow-burning hit “Watermelon Sugar” to the last minute in early August by releasing three physical / digital single bundles, two new music videos and discounting 69 cents in the meantime. Trekking Week. Or Travis Scott and Kid Kudy, who, with the help of “15 Body Arrangements”, made the “Scots” No. 1, Billboard. (The track came in 12th in its second week, that’s proof Reaching No. 1 is a much different battle than reaching No. 1.)
Speaking of remixes: Perhaps BTS critics forgot about Lady Gaga and Ariana Grande’s “Rain on Me”, which was available in its original form on various issues for flow and purchase, as a tool, and as a remix by Purple Disco Machine and Ralph Rosario. . It says nothing about Doja Kate’s “Say So” and Megan The Stallion’s “Savage”, both thanks to high-profile remixes featuring Nicki Minaj and Beyonc, respectively.
Those who accused BTS of releasing several versions of “Dynamite” may also have forgotten about Taylor Swift, who released 16 deluxe body versions of her latest No. 1 album and various commercial bundles. Folklore. Swift also boosted her latest No. 1 single, “Cardigan,” by selling a limited edition vinyl single and buying the song’s original voice memo and releasing the track’s “Cabin in Candle” for purchase and streaming.
And of course, without saluting Drake, no gift would be complete for the unfamiliar Hot 100 Antiques, who hired dancers and social media influencers Tusi, Io and TO and Hi Ki to create his chart-topping “Tusi Slide” and dance moves. Flick them on their social media platforms, creating a viral dance challenge for a song that has yet to fall.
Have you discovered the trend yet? Simulator Each Superstar The artist dives into his own trick bag to climb the Billboard Hot 100 and Billboard 200. It’s just a matter of whether they choose to remix their songs, bundle their music with a transformative merchant or hire influencers to engineer a viral social media challenge. You can confidently argue that artists and fans attach great importance to the No. 1 album or single, and that industry-wide pressure forces artists to pull ridiculous stunts to increase their sales, thus reducing the integrity of the charts. But if that’s the case, you can’t pick and choose which artists to criticize.
Each pop star competes for the same prize – the No. 1 hit – and the biggest fan-based protected artists take home gold. Fans are going to choose how critics complain and then how they want to spend their money, and the numbers for “dynamite” speak for themselves. BTS learned how to play this game – and there are many worse ways to win than selling your own music.
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