GP has tapped Bruce Springsteen for his Super Bowl LV commercial, but it doesn’t include any new models or classic songs from rock legend.
Instead, the place displays a poem of clear words and clear words in clear words called “The Middle” by Springsteen, urging Americans to come along with the message.
“Between the middle red and the blue, between the servant and the citizen, between our freedom and our fear, has been a difficult place to reach right now,” says Springsteen, a vocal critic of the Trump administration.
“When it comes to freedom, it’s not just the property of a lucky few, it’s all of us, wherever you are, wherever you are,” he continues.
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The two-minute commercial was shot in and around Lebanon, Kane, and the U.S. Center Chapel, which is located in the U.S. Located at the geographical center of, only two classic Jeep CJ models with the T-line appear just before the ad closes: “United States” again. “
“The Middle is a celebration of the 0th anniversary of the Jeep brand and, in due course, a call for all Americans to come together and find a common path, as we collectively look forward,” said global Oliver Francois. Jeep owner Stalentis chief marketing officer.
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Louis Masur, a professor of American studies at Rutgers University, told Vanity Fair that he was the first Springsteen trader since he read a promotion for wine in a 1974 radio interview.
Clint Eastwood, Bob Dylan and Bill Murray, who last year reconsidered their film “Groundhog Day” in the commercial for Jeep Gladiator, have made stellar predecessor Fiat Chrysler a big name for their Super Bowl commercials over the past decade. .
