According to BMW, this means that, in theory, you could pay to activate those heated seats and steering wheel originally installed in your car, or perhaps even turn on the car’s automatic high beams. If you fancy a new engine sound, you can also buy a new note through BMW’s IconicSounds catalog, without ripping. Even advanced security features like Adaptive Cruise Control (ACC) are not out of the hands of the subscription service.
But hey, some good news: You can get a trial period for many of those items! It appears that while some features may be subscription-based, others may purchase a one-time fee. Therefore, as long as you are willing to spend the extra money, BMW will activate the feature through an in-car wireless software update or the new My BMW mobile app.
To get an idea of why BMW might be doing this, we need to review the launch of the BMW 4 Series. Specifically, the notion that Adaptive Cruise Control is an optional feature on a premium car that starts above $ 45,000.
During a conversation with Andreas Ederer, head of the 4 Series project team, and Jos Van As, head of the dynamic 4 Series team, they said Unit That one of the reasons adaptive cruise control is not standard on many current BMW vehicles is because of the take-up rate. In fact, it was revealed that less than 25 percent of customers choose to purchase ACC, citing the large gap that remains between cars while on the road, primarily that drivers did not want other motorists to use the aperture to reduce heavy traffic. .
Going forward, from the looks of it, features like ACC will already be installed, and owners may decide to upgrade after leaving the lot sometime later, which is great for BMW. However, for consumers, we can’t help but feel that this cash catch is pretty slimy.
