Sometimes even big kids have to keep going.
Big Boy restaurants recently announced the arrival of a new chicken sandwich on their menu. To celebrate the new item, the restaurant dusted off a long-forgotten character from its history, Dolly, to replace the Big Boy as the restaurant’s official mascot.
Dolly, a character who appeared in the 1950s Big Boy comic series, will be the company’s mascot to promote the new sandwich, Fox 8 reports. For now, at least, the Big Boy will be out of the spotlight.
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According to the media outlet, Bob’s Big Boy director of training Frank Alessandrini said: “We are launching a new chicken sandwich. We call it the best chicken and dolly sandwich, which has been with Big Boys from the 1950s to where we can go back to with our comics. We decided that he will be the star of this sandwich as Big Boy was the star of his double-decker sandwich. “
Alessandrini explained that the company wanted “to demonstrate that we are still moving forward.” We recognize the times when we are, hopefully, turning the corner in and out of this pandemic, but we also want to prepare for the future. “
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While the change is that pets seem to simply be a promotional push for the new sandwich, Alessandrini seems to imply that a more permanent change could take place.
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“It is time for Dolly to shine now with our chicken sandwich,” he said. So she has taken the lead right now. She is in charge. The name will always be Big Boy, but as for the logo, she leads the charge, and we’ll see when she returns if she does. “
