It should come as no surprise that the presidential campaign will spend more on advertising in places with more inspiring voters, especially in places with Pennsylvania and Florida.
“Florida and Pennsylvania are the two biggest prizes for both candidates and should probably win for both Trump and Biden,” said Nathan Gonzalez, editor of the non-partisan “Inside Election” and a CNN contributor. “It’s hard to replace 29 or 20 voter votes with another state.”
These 10 war-torn states have one thing in common: Trump won all but one of them in 2016.
This year’s playground is hard to identify compared to 2016, when Trump and Democratic nominee Hillary Clinton spent about $ 52,000 on joint advertising in Georgia. Trump has spent about 4 9.4 million so far this year while Biden has spent about 92 926,000.
In 2016, neither Trump nor Clinton agreed to pay for advertising in Minnesota. So far this year, Trump has spent $ 3.5 million and Biden 5 555,000.
And following Clinton’s loss of the “rust belt” states of Pennsylvania, Michigan and Wisconsin, Biden’s advocacy for these three states is very broad. So far, Biden has spent 44 44 million in Pennsylvania, 27 27 million in Michigan and .1 26.1 million in Wisconsin.
Another difference from 2016 is that Democrats are spending significantly less on Ohio ads.
“Ohio cried so hard for Trump in 2016 that there’s no banking on whether Democrats will come back to him this year.” “But that doesn’t mean they won’t try.”
Looking at the rest of the country, Trump has overtaken his rivals in national ads, red states and even blue states. With the exception of the battlefield, in the states where Trump voted in 2016, Biden and his affiliates have been significantly less aggressive, spending 5. 1.51 million compared to Trump’s .7 18.7 million.
But that’s not necessary because the Biden campaign they think they won’t be able to participate in Trumpland. Most of that money has gone into digital advertising, which is less expensive than TV and radio commercials.
Trump and Biden spent more than 22 228 million on digital ads on Facebook and Google as of August 31st – just પાછળ 1 million behind their local broadcast TV costs and four times more than they spent on local cable ads.
While television and radio spending is primarily to persuade voters, digital ads are used to appeal to support supporters for donations and to create voter lists (consider those Facebook ads that ask you to “add your name”).
“When it comes to online advertising for national campaigns, targets are less public than their ads,” said Eric Wilson, a political technologist who led the digital team for San Marco Rubio’s 2016 presidential campaign.
In the non-competitive state, Willson said, online ads usually focus on creating an email list and raising funds. Solid Blue California, for example, has wealthy donors on both sides and is among the top 10 states with the highest advertising spending overall. In more competitive states, more attention is paid to identifying and excluding voters and volunteers.
While this is a different kind of campaign, it is worth noting that Trump and his affiliated PAC have spent 15 152.9 million on digital digital advertising, more than double Biden’s digital advertising.
“I wonder how little Biden Campaign B invests in online advertising,” Wilson said. And as sitting president, Wills added, Trump also dominates TV news coverage, which means he doesn’t have to pay for increased exposure to TV ads like Biden.
The benefit of Trump’s ad online advertising may be to have something to do with his target audience.
“(Trump’s) supporters are on Facebook, the demographic information of people on Facebook is well suited to their target audience, and all of Facebook’s affordability lends itself well to the strategic use of their platform,” said Kathleen Serlis, an associate professor of politics. Conversation at Louisiana State University. “I also think that Facebook ads generally do less scrutiny, and that they are not subject to a set of rules or norms like TV ads, so that could be part of their strategy as well.”
10 In a state of war most advertising spending is directed toward television and radio. In Pennsylvania and Florida, the gap between Biden and Trump’s broadcast and digital advertising costs is dramatic. In Pennsylvania, Trump spent 29 29.6 million on TV / radio and 3. 6.36 million on digital. Biden spent 39 39.1 million on TV / radio and 4. 9.49 million on digital
And in Florida, Trump has spent 26 26.5 million on TV / radio and 7 7 million on digital. Biden has spent .6 34.6 million on TV / radio and .4 7.4 million on digital.
It would make sense to spend the most on inspiring TV ads in the states with the most inspiring voters. The fact that TV and radio ads are more expensive could be a definite point of bank break in states like Pennsylvania and Florida.
“The campaign adopts an arms race approach to advertising,” Searles said. Psychologically speaking, some campaigns believe that state projects must win.
It doesn’t always work in practice. Clinton spent 64 64 million on advertising in Florida in 2016 – more than double that of Trump – and the Sunshine State is still red.
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