“I am thinking of all of you today across Texas. I know the increase in the number of cases is causing fear and apprehension. People are scared. They are especially concerned about their parents, their grandparents, loved ones who are most at risk,” Biden says on the spot that it will air in the lone star state.
Looking directly into the camera, the alleged Democratic candidate says, “This virus is tough, but Texas is harder.”
“Tough” ads in Arizona, Florida and North Carolina will feature images and messages tailored to each state. In each of the ads, Biden encourages people to take specific steps, such as wearing masks, washing their hands, and distancing themselves socially, to help stop the spread of the virus that has so far claimed the lives of more than 135,000 Americans so far. Monday night. .
“We can stop the spread, but it is up to all of us to do it. We have to step forward and do both the simple and the difficult things to keep our families and our neighbors safe. Wear a mask. Wash your hands. Stay get home if you can and socially distance when you go out, “says Biden.
“I want all Americans to know: if you are sick, if you are fighting, if you are concerned about how you are going to get through the day, I will not abandon you,” says Biden. “We are all in this together. We will fight together and together we will come out of this stronger than we were before we started.”
The spot ends with a photo of Biden wearing a black mask next to the words, “Stay safe wear a mask.”
The ads mark the latest attempt by Biden’s campaign to contrast with Trump, who until this weekend had refused to wear a mask in public. In recent months, Biden has protested the president’s handling of the coronavirus pandemic on the public and economic health fronts.
In a speech describing his economic recovery plan last week, Biden called Trump “the wrong person to lead right now. He will not bring this country together, he is determined to separate us and keep his base in place.”
The new publicity boost comes when recent polls have shown Biden to be competitive with the president in the states Trump won in 2016. Over the weekend, CBS / YouGov polls of potential voters in Arizona and Texas did not show a Clear leader in those states, with Biden and Trump tied 46% in Arizona and Texas, Trump 46% and Biden 45%, within the margin of error. A CBS / YouGov poll of likely voters in Florida showed Biden leading Trump by six points.
The ads will air in each of the state’s major markets, on local cable and on Sunday television shows, a Biden campaign official said. They will run Spanish subtitled versions of the spot in Arizona, Florida and Texas on YouTube, Facebook and Univision. The campaign also plans to release digital videos of Biden calling families in these states later this week.
The new ad purchase comes a few weeks after the campaign announced its first major general election ad campaign – a $ 15 million broadcast, digital, radio and print blitz in the battlefield states of Arizona, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin. .
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