Joe Biden’s spending on advertising on Facebook dropped a staggering 65 percent last month after costly pressure for disgruntled young voters saw the Democratic nomination pump up to $ 1.4 million a day in the platform.
With less than 100 days until the election, the campaign extended its full digital spending by more than half between June and July, according to advertising records from Facebook and Google.
Digital operators speculate the campaign’s decision to cut its online station, which came under fire from Black Lives Matter’s protests in early June, was because the ads were unsuccessful and failed to raise money for the Septuagint candidate. to collect.
The Democratic nominee’s campaign doubled its spending in the first days of June from $ 254,000 on June 1 to $ 1.4 million on June 4, according to Facebook’s library.
In the first week of June, Biden dropped $ 5.5 million in ads that the president scolded for his response to protests in Minneapolis following the death of George Floyd – accused of rejecting “the flames of white supremacy” and asking voters to Pray to donate and support.
It was more than what the campaign had spent in the first 10 months of Biden’s White House bid.
By his comparison, Trump spent about $ 1.27 million on Facebook ads in the same week.
A CNN report announcing the huge increase said the campaign appealed to young voters with a digital ad about systemic racism running on Facebook, YouTube, Snapchat and Google in swing states.
But just weeks later, Biden’s advertising budget campaign withdrew dramatically with the social media giant, dropping $ 41,300 for digital advertising on July 18.
One veteran campaign digital director who spoke on condition of anonymity said the figure was “embarrassingly low” with less than 100 days after the election.
“If something works and performs well, you scale it, and if it does not work, you pull it back,” he said, calling Biden’s June spending “really big” in terms of traditional presidential elections.
“If it works, you do not stop it,” he added.
Biden’s Facebook spending fell 65 percent between June and July, while the Trump election campaign increased 46 percent, according to the platform’s advertising library.
On Google, which includes YouTube, the Democratic nominee also cut spending by 35 percent, while the presidential team increased it by 73 percent.
Overall, Biden’s digital spending was maintained.
A Biden campaign spokesman did not immediately return a request for comment Tuesday.
Trump 2020 communications director Tim Murtaugh said the drastic drip highlighted Biden’s enthusiasm problem.
‘People apparently just do not lie in Joe Biden and there is no enthusiasm for him. Nobody is excited about Biden and his drastic drop-off in digital publishing is further evidence, ‘he said.
The unfolding of the digital operation follows a report earlier this month that revealed that Trump’s re-election campaign had knocked on 1 million doors in the space of a week, while Biden’s visited zero.
Biden maintains his lead in the national and field polls, but the president has closed the gap in recent weeks, a trend attributing his campaign to the nocturnal coronavirus briefings.
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