Ice cream maker Ben & Jerry’s said Tuesday that it has joined a growing number of companies in a month-long advertising boycott of Facebook Inc. FB,
to protest the social media giant’s policies on hate speech and disinformation. In a statement, Ben & Jerry’s said it is “asking Facebook to take stronger action to prevent its platforms from being used to divide our nation, suppress voters, encourage and fan the flames of racism and violence, and undermine our democracy. ” The company said it will pause all of its advertising on Facebook and Instagram starting July 1. On Monday, Ben & Jerry CEO Matthew McCarthy said an advertising boycott is not enough, saying companies must take more steps to fight social injustice. Several outdoor gear companies, including Patagonia, REI, and The North Face, are also pausing their Facebook ads in July, as part of the #StopHateForProfit campaign, along with clothing retailer Eddie Bauer and movie distributor. Magnolia Pictures.