Two separate companies found themselves at the intersection of New Zealanders after accidentally naming a product and a company “pubic hair” in their native language.
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It’s a hair-raising mistake.
A beer market and a leather company have found themselves in New Zealanders’ circles after they accidentally named a product and company “pubic hair” in their native language.
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Both the Canadian brewery Hell’s Basement and a New Zealand learning company in Wellington use the word “huruhuru” in the native language of the island to reo Māori. When translated into English, the word means pubes.
“Some people call it appreciation; I call it appropriation, “said TV personality and te reo Māori lawyer, TeHamua Nikora, in a Facebook video posted on August 3.” If you sell leather, call it leather. Do not call it pubic hair unless you are selling pubic hair, and do not call it pubic hair unless you are making it with pubic hair. “
Hell’s Basement called her New Zealand pale ale “Huruhuru”, while the teacher made his shop after the intimate word that thought it actually meant “feather”.
Nikora contacted both stores to break the unfortunate news and asked them to stick to their own language while trying to promote their products.
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“You people need to know when the Māori look at the name of your store, they will not see a feather. . . They will see pubs, “Nikora said in the video after confronting the owner of the leather shop, Aynur Karakoc.” And no Māori will go to your shop and buy pubs. Why buy pubs when you can get your own pubs for free? ”
He added, “‘Huruhuru’ do you think you are?”
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The co-founder of the suds outfit, Mike Patriquin, later also admitted that he thought the word actually meant “feather”.
“We knew we could not potentially be offended by our artistic interpretation and, seeing the answer, we will try to do better in the future,” Patriquin told Radio New Zealand. “We especially want to make it clear that it was not our intention to infringe, adapt or insult the Māori culture or people in any way; to those who do not feel respected, we apologize. “
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The owner added that despite the boo-boo, pubic hair is not a bad thing.
“We also think that pubic hair is not shameful, although we admit that it may not go well with beer. In fact, we are all human, ”he said.
