Baidu’s iQiyi shares fall after SEC investigation unveiled


Shares of the Nasdaq-listed company fell 11.6% in pre-market trading on Friday after iQiyi revealed that the U.S. Securities and Exchange Commission had opened an investigation into its practices following a controversial report proving massive fraud at the company. The company said it had already begun its own internal review of the claims, and expected a “positive” outcome.

The report, released in April by activist short seller Wolfpack Research, accused iQiyi of “fraud well committed for its IPO in 2018,” and has remained so ever since. It claimed that the company had inflated its revenue and user numbers enormously, by margins of 44% and 60% respectively.
iQiyi shrugged back on the allegations at the time, claiming in a statement that “the report contains numerous errors, unconfirmed statements and misleading conclusions and interpretations.”
Since then, control of Chinese companies trading on U.S. stock exchanges has increased due to a major scandal at Luckin Coffee, another startup from China that focuses on fabricating some of its sales numbers. The company was eventually removed from the Nasdaq, and its chairman and CEO were both fired.
Luckin Coffee resigns chairman, calls new CEO

Wolfpack referred back to Luckin’s saga in its April report, concluding his investigation by stating, “If what we’ve said so far is not about you, we can only say ‘good luck,'” he said.

iQiyi is owned by Chinese search giant Baidu (BIDU), and has hundreds of millions of users, especially in China. The company is known for its deep library of content, including movies and popular TV dramas and reality shows.
Management revealed the probe during a presentation of revenue on Thursday, noting that the company had “collaborated” with U.S. regulators.

“We cannot predict the timing, outcome or consequences of the SEC investigation,” it said in a statement.

In an interview with analysts, Chief Financial Officer Xiaodong Wang added that the company began an “internal, independent” review into Wolfpack’s allegations shortly after the report came out.

He moved Thursday to reassure investors, saying the company has built up strong “corporate governance” over the past 10 years.

“We do not know exactly the result and the status now,” he said. “What I can tell you is the voluntary disclosure of this investigation itself actually shows the management’s confidence in the possible results of this internal review.”

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