[ad_1]
If it had been for Leporello’s boss, Rotraut Schöberl, these losses could have been kept lower: “I didn’t understand that bookstores couldn’t pick up stations during closure,” he says.
After all, reading is rarely as important as it was at the time. “Books are one of the staples for me.”
Good relationship
However, thanks to regular customers, the year survived well, says Schöberl: “Order online, pick up.” The secret is to build a good relationship with your customers as a small retailer: “This is how we can do what we do I love it, I recommend it to customers,” says the bookseller. “And customers are loyal to us.”
In any case, President Van der Bellen addresses this strategy: “I like going to bookstores because I enjoy being able to rummage through books and get a tip,” he says. “That is quality of life.”
The Covid crisis, including the lockdown, threatens regional trade and allows added value to flow abroad. The KURIER therefore illuminates the subject in a series: from regional business models to celebrities and their buying behavior.
