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As part of the eCommerceday, the trade association awarded the Trustmark Austria Awards 2020 to the best online players among companies active in the national market.
The Austrian trade association presented the Trustmark Austria Awards 2020 today at eCommerce Tech Day at Studio 44 in Vienna. The TMA Awards, one of the highlights of the largest national online trade event, honors business companies operating in Austria for the use of exceptional and innovative omnichannel and e-commerce solutions in three categories. They were awarded by Christian Rau, Austrian head of main sponsor Mastercard, as well as the managing director of the trade association Rainer Will.
Juwelier Christ has the “Best Online Store”
A world-class jury, consisting of Johannes Barbist, Partner at Binder Grösswang Rechtsanwälte, Christoph Batik, CSO of Best IT and Simon Eder, Managing Director of Consumer Arbitration Austria, selected the best online store among trusted market promoters based on ten evaluation criteria.
The victory went to Julweier Christ, whose extensive online store convinced the jury, among other things, with its own jewelry dictionary, the option to book repair services online and with repair tracking to see the current status of the repair order in any moment. The extended right of return as well as product reviews with a clear design and voluntary money-back guarantee also contributed to the top ranking.
Deichmann has the “Best Mobile Performance”
Poor load times strain customers’ nerves and result in a poor user experience. But they also influence the conversion rate and have a negative effect on sales: 50 percent of users leave a website as soon as the total load time exceeds three seconds.
The website with the fastest loading time in e-commerce at the moment is www.deichmann.com. A full charge on the mobile side takes just one second. As in 2018, Deichmann is the winner in this category.
Hornbach wins “Best Omnichannel Experience”
For the “Best Omnichannel Experience” category, the 2020 Omnichannel Readiness Index developed by the trade association in conjunction with Google was used. Maximum flexibility in the buying process, completely independent of the distribution channel and without problems, that is the main class of omnichannel retail. Hornbach achieved this year the link between online and offline with its online presence. The Hornbach website scores, among other things, with the display of the availability of the product in the branches, a filter function according to the availability of the branch, the possibility of returning the products ordered online in the branch and with the provision of Reserve & Collect and Click & Collect.
“Award for those who go the extra mile”
The trade association awards the Austrian Trustmark Awards once a year as part of eCommerce Day for its excellent performance in terms of consumer friendliness. The award is given in the three categories Best Online Store, Best Mobile Performance and Best Omnichannel Experience. “The three winners were awarded to all holders of a valid Trustmark Austria e-commerce seal of approval based on objective criteria from the Omnichannel Readiness Index trade association and a world-class jury,” explains Rainer Will. “The trade association award is for those Trustmark Austria sponsors who are ready to go the extra mile in terms of quality, transparency, professionalism and security. Mastercard is pleased to support these efforts for Austrian consumers. Congratulations to the three winners “, so Christian Rau in conclusion.
The impressions of E-Commerce Day and Trade Association Technology Day on Monday, September 7, 2020 can be found in our photo gallery. (Red)
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