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The success of the electronic car maker Elon Musk is a problem for the VW Diess boss. “Headache” is what gives you Tesla’s superior software experience. But the manager has a plan on how to catch up.
The VW group witnesses Tesla’s superior software competence and wants to attack the California electronic car pioneer with a recovery plan. “What worries me most is the ability to work with assistance systems,” quotes VW “Automobilwoche” boss Herbert Diess of an internal VW webcast.
“The 500,000 Tesla feature as a neural network that continually collects data and offers customers a new driving experience every 14 days, with improved properties.” Diess admitted: “No other automaker can do that today.”
At Volkswagen, the new car software organization is now on “to implement Tesla’s recovery plan.” Integrating high-performance software into new models presents Volkswagen with far greater challenges than electrifying the fleet, Diess said. Access to the Tesla vehicle without a key, the package of many functions on a single screen and the reduced design were well received. “Customers love it,” said the leader of the VW group. “It is clear that VW will do the same at these points,” said a Diess confidant of the “Automobilwoche.”
Regarding the VW company’s valuation in the international capital markets, Diess presented his senior managers with a chart showing Tesla’s valuation twice as high as VW’s. “And that despite our valuable brands like Porsche, Audi, VW, Bentley and others,” said Diess. In addition, the VW boss relies on US rival Tesla led by Elon Musk after his “walk through production hell” to “significantly increase volume.” Diess’ forceful conclusion: “There is still a long way to go for us.”
