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Online trading in Austria is dominated by a few players. Amazon has been the undisputed leader for years with an estimated turnover in 2019 of 834 million euros. They are followed by zalando.at (347 million euros) and universal.at (112 million euros). Austria’s ten largest online stores accounted for almost half of the total turnover of the top 250 online stores, according to an analysis by the German statistics portal Statista and the German Retail Institute EHI.
Last year, the e-commerce market in Austria grew by 13.5 percent to € 3.6 billion. “This sustained dynamics leads to increasing market concentration, fewer and fewer large online retailers are sharing an increasing share of the pie online,” trade association manager Rainer Will said Tuesday, according to a broadcast. . At Amazon, the volume of sales through the marketplace is not even included. Now it should amount to at least 900 million euros.
shop-apotheke.at has improved its place in the ranking from sixth to fourth place. Ottoversand.at took fifth place, followed by mediamarkt.at and hm.com. Places 8-10 went to companies in the consumer electronics industry, namely apple.com, e-tec.at, and cyberport.at.
“The Covid crisis is acting as the great explosion of digitization and a turbo boost for e-commerce. By the end of the year, our country will achieve for the first time an e-commerce share of more than 11 percent of total retail sales. “predicts Will.
