Television rights: Austria shows the Champions League on free television. Is there a Red Bull plan behind it?



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The Champions League can only be seen in Germany for a prize.

© AFP / JAVIER SORIANO

Champions League on free television: what sounds impossible in Germany will soon become reality in Austria. Why is the Servus-TV deal worth it?

  • Austrian private broadcaster ServusTV sank a long time Mega deal to.
  • Then it was achieved Red Bull transmitter the rights of all EuropeansClub competitions since 2021.
  • But is it just public relations for sponsored teams?

Salzburg – What in Germany Due to developments in recent years, this will probably not be possible in Austria as of the 2021/22 season. Austrian private broadcaster ServusTV secured the rights to broadcast all European club competitions. These include the Champions League*, the League of Europe as well as the newly introduced Europa Conference League. The station signed a three-year television contract.

Champions League: ServusTV with the acquisition of TV rights “unique in Europe”

In Austria it should be seasonally now 33 live games to be shown. The package that ServusTV provides group and knockout games as well as the Finals of competitions. As the news portal today in ServusTV reported that on Wednesday the Champions League games * First correct choice. In the other two Cup competitions The basic selection right applies in each round. The games are also said to be on the broadcaster’s website. Live and after the transmission in the Media library be available.

CL on Free TV: Does the RedBull ServusTV station only advertise for sponsored teams?

Boss sender Ferdinand Wegscheider He was proud of the acquisition of the broadcasting rights. “This is unique in europe And we are pleased accordingly! Wegscheider said. The ServusTV management team seems like one clear plan pursue the purchase of popular but expensive rights. The owner of the station, Red Bull Media House GmbH. There Red Bull With RB Leipzig and Red Bull Salzburg two teams, the minimum requirement of which is the Europa League, one could investment for three seasons as tactics Intelligent describe.

Top football on free TV: ServusTV does not use ice hockey

Free live streams throughout Austria could popularity of the Austrian series champion and his often criticized German counterproposal and thus the Red Bull group more profit bring. This is also in line with ServusTV’s new savings, where the games of Austria’s top ice hockey league were generally played. Man pulled apart recently from this last broadcast rights and exchanges wholeheartedly disk against Leather ball to.

In Germany, Amazon, DAZN and ZDF have secured the rights since 2021. A well-known broadcaster was the big loser in rights poker.

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