[ad_1]
“We want to be a modern club”
The association will also break new ground in marketing in early January. The area is outsourced to a separate company with a partner, called “R-Win”. The association wants to put more emphasis on digitization. “We want to be a modern club,” Blumauer emphasized. In this way, products for partner clubs such as the women’s soccer team will also be developed.
Pröll pointed out that the business club should improve SKN’s public image. The association also wants to show itself more in the social sphere. “That will do the SKN good,” said the former head of the country. Success cannot be measured in terms of total assets, but in terms of social status. Pröll also emphasized that SKN wanted to position itself as a Lower Austrian talent factory and referred to national player Christoph Baumgartner. The man from Waldviertel completed his soccer training at the St. Pölten Academy before moving to Hoffenheim in Germany at the age of 18.
However, the crisis in the crown has also left its mark on the SKN. Schwarzl stated that one was fighting for financial support from the government. “Without him, it would be financially difficult to survive as SKN,” said the club’s coach. It is to be feared that the audience restrictions in the Bundesliga will last even longer, Schwarzl pointed out in view of the number of infections in Austria. “I just hope we don’t go back to ghost games. Few fans are important to us,” he said.
