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It is well known that 2 Minuten 2 Million is not just about potential investments. The sudden high demand during streaming has already overloaded the server for many candidates. In the meantime, of course, word has spread that this should be exploited. Viennese beverage startup Wonderful Drinks, best known for its first Pona product, took this seriously. One started the day it aired. CrowdinvestingCampaign on the Conda platform.
Offer “too far from the rating we wanted”
The decision to do it this way was only made after the broadcast was recorded in the fall, Pona co-founder Anna Abermann told the brutkasten: “We thought about how we can take advantage of the media presence, after 2 million, no 2 minutes of the desired result. came out. ”“ Not the desired result ”in this case means: Pona rejected an offer from Hans Peter Haselsteiner and Martin Rohla for € 200,000 at a valuation of € 2 million. too expensive for investors.
“The investment offer was too far from the rating we wanted. At the time of filming, we already had so much potential in the works that we knew: in six months, from the moment it aired, the world will be very different, Covid notwithstanding, ”says Abermann. The assessment had also previously been discussed with existing investors.
2 minutes 2 million as a “completely positive experience”
However, the 2 Minute 2 million investors’ point of view was “fully understood,” says Abermann. In general, he sees the television format as very positive, also compared to his counterparts in other countries. “You will not finish. Investors are critical, but very appreciative. They acknowledge your commitment. That’s motivating and overall, I experienced it as a completely positive experience. “
Pona: Strong start to Conda’s campaign
Conda’s campaign got off to a good start. On the third day it amounts to more than 80,000 euros: the funding threshold was set at 40,000 euros and the funding target at 300,000 euros. With 2 minutes 2 million, the success of the first stage should not have much to do in the end. “Following Conda’s advice, we started early on the day of the broadcast and were already at € 70,000 before the show. We exceeded the funding threshold in three hours. That was insane. A lot of people came from the Conda network, but there were also a lot of Friends and Family, ”says Abermann.
Like in Crowdinvesting-Camps tend to be a bit slower after the first push. For the founder of Pona, however, it is clear: “I am very optimistic that we will create 300,000 euros. There is still good news on the way ”. Also, the campaign only kicked in for Germany a little later, which Abermann hopes for another jump. And even if the funding goal doesn’t quite work out, she can live with it, says the founder.
Export focus: Pona in four other countries
The goal is to use the campaign money to focus more on the export issue. “We started this year with four new export partners. We use the capital to support them in marketing, ”says Abermann. Partners have been added for the BeNeLux countries, the UK, France and the US Prior to that, Pona was already active in Sweden, Belgium (only one organic supermarket chain), Finland and Denmark. Another possible destination is Germany, a “complex market that is strongly divided into regional markets”, as the founder points out. But also someone with whom you want to achieve a great goal: the change to returnable bottles. “However, it is complex logistics for which you need a good partner,” admits Abermann.
