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It is, of course, an advertising controversy. But who cares, like all companies, the big sponsors of the National Football League and the world’s most lucrative sports league are not easy right now. So Budweiser launched a special campaign for the draft, in which the teams want to secure the services of university talents from Thursday: under the hashtag #BooTheCommish Fans can let their aversions against NFL chief Roger Goodell go wild, expressions of disgust register in the studios, and are supposed to bring a bit of live atmosphere to the draft. On the one hand, this serves to keep the league balanced – in a nutshell, weaker teams have a chance to get better players, but on the other hand, it’s generally big business and show business. Last year, a total of 600,000 people flocked to Nashville in the three days of the event, raising interest in the sport and in the regional economy. You have to endure the whistling, complaining, and booing that the Commissioner traditionally receives. “It’s a big part of the draft. I love the dedication of our fans,” says Goodell.
But during the coronavirus pandemic, which hit the United States in full force, fans are barred from the draft this time. Rather than being on the big stage for this year in Las Vegas, this is taking place behind the scenes and only in the virtual room. Advance personal introductory rounds were prohibited due to travel restrictions, team leaders sit in their offices and can only communicate with each other by phone or online. The NFL will do its best to convey the live sensation to the audience (Friday, 1.30 amCEST / including Pulse 24), after all, it can be assumed that the number of viewers will again be in the double-digit range .
Goodell is already vigorously announcing: You have to be vigilant to find out, but “we’re considering how we can attract fans to the event.” And be it with well-established boos, for which Budweiser also wants to donate. It comes at good times like this.
Up to 10 billion damages
Overall, the NFL put the draft under the sign of good cause this year. The online show will also be used as a donation platform for organizations committed to fighting the pandemic. Due to the increasing number of infections and deaths in the USA. In the USA, a rethink has begun in many. Although President Donald Trump, with whom many in the NFL feel connected, never tires of emphasizing that he wants to see fans in the arenas of sports “sooner rather than later,” he has been unemployed since March. And currently it is not foreseeable that anything will change there soon.
Spectacular reunion
Even if it starts working again, by no means is it said that fans will come in the same masses as before. On Tuesday, Seton Hall University in New Jersey released a survey, according to which most sports fans will only return to live games if there is a coronavirus vaccine. Therefore, about 72 percent of American citizens consider it unsafe to return to a stadium without such protection. Among people who describe themselves as sports fans, it was still 61 percent.
The losses are, of course, already enormous. Weeks ago, Forbes magazine analyzed that currently frozen NBA, NHL, MLS and MLB leagues are losing at least $ 5 billion. If the stations cannot be completed, this sum would even double. At the moment, there is no information for the NFL. There are still hopes that the planned start date for September will last as long as the full schedule. At least that’s the official diction. Not officially, however, they are already working on scenarios, how the season could be shortened, if not all games can be played. The league wants to announce the plan on May 9. In any case, according to a source in NFL circles quoted by the Washington Post, “it was designed in such a way that flexibility was incorporated.” At the moment, it’s not even predictable when players can start normal training. Especially for those who are new to the draft, this will be an even bigger challenge than it already is. It is currently prohibited to enter the land; Only when the 32 teams in their respective states have the same options will they be released.
Another, albeit questionable, way to support himself has since found quarterback Tom Brady. The superstar, who recently switched to the Tampa Bay Buccaneers with the Patriots after six Super Bowl wins and meets his former friend Rob Gronkowski there after his arranged return on Wednesday, took over the administration of his new home ago. few days. File a complaint for violating exit restrictions and exercise in a closed park.
“Sorry, Tom Brady,” wrote the park administration on Twitter, “we can’t wait to see you.”
to welcome the widest smile. But until that is possible, take care of yourself and stay home as much as possible to reduce the infection curve. “And it was not an advertising campaign. The matter is too serious for that.
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