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The baby elephant appeared to us just before Christmas. It could have been worse.
A little boy in a full-length furry elephant costume, squeezing himself out of the crowd of adults and trying with a cordial, desperate and tense expression to push away the big irrationals: shortly before Christmas, we are now covered in a soft pop, accompanied by bright lights, but still met the baby elephant in person. And it’s not easy for him either. Hence the appeal of the Red Cross and the Federal Government: “We are going to help him.”
Well, stylistically, the latest pandemic warning short film has become a cross between a Christmas romantic comedy and a commercial, in which one expects Coca-Cola Santa Claus to fly over the starry sky. The Jung von Matt agency, inventor of the baby elephant and also working here, has used the same song (“all I can do is try”) for an Edeka ad. Which, by the way, led to divided opinions. Even now, not everyone is convinced of the “infantilizing” approach.
Many others find it successful and “sweet.” At least (“all I can do is try”?) You try new things. Think about previous attempts (woman on park bench / grandmother in living room giving wooden advice): the government has already spent money on worse things. And it was all tough this year anyway. A little smile and a little message of well-being can’t hurt. Besides the elephant, a giant tortoise and a broomstick were also talked about in the spring to illustrate the distance needed. Then it could have been worse. Let’s help the baby elephant! Otherwise, Kurz and Kogler will don their fancy costumes at the end of the day.
