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200 applications and not a working class child. Welcome to the world of media.
A close friend recently became head of communications at a large traditional Austrian company and held a position in the media department. More than 200 applications came in. All of them are men and women between the ages of 25 and 30, whose trajectory shows at first glance that they come from a wealthy family. You know, private schools, semesters abroad during high school and college, various unpaid internships, “time out” after graduation to see the world. Not a single person with an immigration history. No one who comes straight from college and is eager to start their professional life. No lateral participants from other industries. The apps look similar when popular newspapers advertise a position.
Said friend, a poor climber, shredded lovingly designed documents on off-white paper and hired a young woman of Bosnian roots who was recommended to him by his circle of friends. If I had applied, I would have gotten the job anyway. “A stroke of luck,” he says. And: “When I read the resumes, I realized why the Austrian media and communications landscape looks like this.” Is right. And he set an example with his decision. That journalism (in the broadest sense) does not remain an industry for the privileged. For graduates who can afford to “gain experience” for two years without pay. For the children of parents who have editors-in-chief among their friends.
There is simply no apprenticeship at the end of which awaits a reasonably reliable job at a newspaper, television, or radio station. Therefore, this industry will always attract people with a family safety net, which, of course, is not a deficit, by no means. It’s just that they alone don’t represent this society; And they can’t explain the world just to you Even if you traveled there after graduation.
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