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It is a real explosion for the tourism industry in Styria: to date there have been 96 tourism associations and nine regional associations; these are completely disappearing from the scene and are being replaced by eleven adventure regions.
“Response to new challenges”
Even before the corona pandemic, Barbara Eibinger-Miedl’s department started this process together with the renowned consultancy “Conos”; “Digitization is as important as the shortage of skilled workers or the pressure on competition for guests that has increased significantly due to the pandemic. A completely new, modern, and high-performance structure is an important step here,” says Eibinger -Miedl.
The organizational goal is obvious: greater centralization also means a more concentrated use of resources in marketing, as well as a better reaction speed, this is particularly relevant now.
Eleven eventful regions have emerged from these thoughts, deliberately ignoring district boundaries. The main criteria are: There must be clear geographic units with a maximum of three to five specific business areas, a defined minimum number of overnight stays per business area – 200,000 – and a defined minimum budget – one million euros. Not unimportant secondary aspect: In the future, about 100 plenary assemblies and 440 committee meetings per year can be skipped …
Schedule
Because demands are increasing and liability is growing considerably, there is the possibility of future expense allocations. For the presidents a maximum of 1,000 euros per month, their alternates a maximum of 500 euros, the financial managers a maximum of 750 euros and for the members of the tourism commission the meeting fees of a maximum of 150 euros.
The legally stipulated review period for the necessary new regulations and the amended Tourism Law now runs from November 2 to 27. Legal implementation should take place during the winter and the new structure will take effect from October 1, 2021.
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