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The DFL is taking into account the effects of the corona pandemic when distributing the billions of TV. More money is distributed evenly and the social interest in clubs is now also taken into account.
Before Christian Seifert announced the eagerly awaited solution to the dispute over television funds, he was stunned by a terrifying scenario. The DFL chief fears up to two billion euros in lost sales for German professional football due to the crown pandemic, and the big threat is yet to come. “Last season was a gentle breeze at best. Now the storm is coming,” Seifert warned, adding, referring to the new distribution key for the billions of televisions: “The roof should not be covered. in the middle of a storm. “
That’s why the DFL has only made minor adjustments to its new distribution model for the 2021/22 to 2024/25 seasons. “In really uncertain times we try to make decisions to somehow push the 36 clubs through this crisis,” said Seifert, emphasizing: “These are not times of radical solutions, but of reliable solutions in which you can look towards ahead”. spear “.
Over the next four years, there will be an average of around € 1.1 billion to be distributed per season for media rights in German-speaking countries; To ensure the stability of the Bundesliga and second division clubs, a larger portion of the amount will be distributed evenly than before. distributed (53 percent in the next two seasons). All Bundesliga clubs will undoubtedly receive € 24.7 million from the “fair distribution” pillar next season, and all 2nd division clubs will receive € 6.9 million.
BVB boss Watzke: the decision is a “painful compromise”
For Hans-Joachim Watzke, Borussia Dortmund’s managing director, the decision is a “painful compromise”. “In view of the COVID-19 pandemic and for reasons of solidarity, this is unavoidable and therefore correct,” the BVB head said later. Proclamation.
As before, the second important pillar is athletic performance (42 percent by 2022/23, then 43 percent). Good work with young talent will continue to be rewarded as well (3 percent by 2022/23, then 4 percent); however, what is new is the consideration of social interests as a fourth pillar (2 percent for 2022/23, then 3 percent). But for this, ratings are not used, but “the appearance of the players and the external impact of a team”, as Seifert put it. The market research questions the interest of fans for Bundesliga and 2nd league clubs.
Fans criticize DFL’s decision: “Absolutely disappointing”
From the fan side, however, there was immediate criticism of the new model. The “Our Curve” fan alliance described the decision as “absolutely disappointing.” SIDHe inquired and explained: “We cannot see substantial changes. The marginal increase in the percentage in the equitable distribution pillar turns out to be a temporary relief measure from the Crown.”
Seifert, however, was satisfied with the new key. “It is a commitment to the principle of performance, but it also sets new momentum,” he said of the decision of the nine-person DFL Presidium, which was presented to the 36 professional clubs on Monday in a virtual general meeting of around three hours and half. Board member Oliver Leki, SC Freiburg’s CFO, then got “the impression that there is a very broad consensus.” That was completely different in recent weeks and months: the clubs had argued more heatedly than ever about the new distribution model.
DFL boss Seifert holds clubs accountable
Above all, the dispute between the “big 15” (Bundesliga 14 and Hamburger SV of the second division) around Bayern coach Karl-Heinz Rummenigge and the “14 small” of four Bundesliga clubs and ten of the second division had caused stir. The “K14” reform efforts to achieve greater equality of opportunity through strong top-down redistribution were followed by harsh criticism from Rummenigge.
But Seifert now took the clubs into account. “This decision has the potential to hold the league together. Others have to decide whether it will come to that,” he said, calling on clubs to continue working to reduce their personnel costs. “One or another club has earned very little in terms of player salaries,” he criticized. Because this crisis is far from over.
The national distribution key is as follows:
Pillar 1 (“equitable distribution”)
- Until 2022/23: 53 percent, thereafter: 50 percent
The total amount of this pillar will initially be 569 million euros, in the 2024/25 season it will be 604 million euros. Bundesliga and Bundesliga 2 clubs within the leagues receive the same amount. On average, a Bundesliga team receives € 25.5 million per season through this pillar, second division teams will receive an average of € 7.1 million per season. The percentage of this pillar will decrease by three percent after the 2022/23 season.
Pillar 2 (“performance”)
- By 2022/23: 42 percent, thereafter: 43 percent
The deciding factor is a combination of different tables that use the sports performance of recent years as a criterion. Firstly, there is a separate five-year classification for Bundesliga and Bundesliga 2 clubs. The last five seasons are classified in a ratio of 5: 4: 3: 2: 1, starting with the last season played. This classification will initially distribute 24.5 percent and, as of 2023/24, 23 percent of the funds. First and second division teams are considered at a ratio of 81:19 percent. As a second table, the five-year evaluation calculated according to the same weighting is used initially at 17 percent and from 2023/24 at 19 percent for the distribution of funds. The remaining 0.5 percent, initially and 1 percent as of 2023/24, are allocated to a ten-year evaluation of the 36 clubs, in which all seasons are weighted equally and points are simply added together. .
Pillar 3 (“descent”)
- Until 2022/23: 3 percent, thereafter: 4 percent
Two-thirds of this pillar is dedicated to working minutes for young talents. The distribution of this quota is proportional to the minutes played in Germany by the under-23 players trained in the federation in the current season (excluding relegation and stoppage times). Foreign players must be registered with a club within the DFB area before their 15th birthday. The other third goes to the training of the young players used. The proceeds are distributed proportionally to the total training period of all local under-23 players used for each club, weighted according to the minutes played in the current season. The period considered begins at the age of twelve. Only the current 36 professional clubs and their participation in training are taken into account.
Pillar 4 (“interest”)
- Until 2022/23: 2 percent, thereafter: 3 percent
The result of the market research is decisive for the last pillar. Allensbacher’s market and advertising analysis questions the interest in Bundesliga and 2nd Bundesliga football clubs of the German-speaking population aged 14 and over with a representative sample of around 23,000 respondents. The survey is carried out in four survey cycles that span two years. Two percent, or three percent from 2023/24 onwards, of the media money will be distributed proportionally according to the general interest determined.
Votes for the DFL General Assembly
- Christian Seifert (Managing Director of DFL): “Last season was a gentle breeze at best. Now the storm is coming. You shouldn’t cover the roof in the middle of a storm. In really uncertain times, we try to make decisions to get all 36 clubs out of This crisis. Times of radical solutions, but of reliable solutions that look to the future. It is a commitment to the principle of performance, but also a framework of new impulses. This decision has the potential to keep the league together. others have to decide. “
- Hans-Joachim Watzke (Chairman of the Borussia Dortmund Board of Directors): “The DFL Presidium’s decision on the distribution of the television money represents a painful compromise for the major clubs. However, in the context of the COVID-19 pandemic and for reasons of solidarity, this is unavoidable and therefore So much correct. Throughout the whole process, it has gone away. Most of the clubs in the Bundesliga and Bundesliga 2 were very kind and fair. I thank the DFL Presidium, who acted as a mediator between the different interests of the clubs. “
- Oliver Leki (DFL Board Member and SC Freiburg Board Member): “I had the impression that there was a very broad consensus. It was our task to find a good solution for the benefit of the whole league. I think that in general many aspects, such as stability, have been taken into account in the best possible way. They are correct Steps have been taken for the future. It was right to give a boost. “
- Fernando Carro (Chairman of the Board of Directors of Bayer Leverkusen): “I would like to congratulate the DFL Presidium for developing this new distribution code. In a long decision-making process, many interests had to be taken into account and ultimately grouped together as well. Overall, the Presidium managed to do very well through some creative and sensible adjustments. I say this, although the changes that have been made will not necessarily be beneficial for Bayer 04. “
- Klaus Filbry (Chairman of the Board of Management of Werder Bremen): “The distribution code presented here is certainly more of an evolution than a revolution. The new distribution code achieves above all a further development of the status quo. Overall, the spread has been slightly reduced Discussions have taken a small step towards address the challenges football currently faces and develop them in the right direction. “
- Martin Hornberger (CEO of SC Paderborn): “It is a small step, more an evolution than a revolution. Our share of television money will not improve much, but above all it will not deteriorate. We can and must be satisfied with this result.”
- Fan Alliance “Our curve”: “We cannot see any substantial change. The principle of service and marketing continues to prevail and existing differences are consolidated. The marginal increase in the percentage in the equitable distribution pillar turns out to be a temporary relief measure from Corona.”
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