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The coveted TMA awards were unveiled today during the eCommerce Tech Day in Vienna
Vienna (OTS) – The Austrian trade association presented the Trustmark Austria Awards 2020 today at eCommerce Tech Day at Studio 44 in Vienna. The TMA Awards, one of the highlights of the largest national online trade event, honors business companies operating in Austria for the use of exceptional and innovative omnichannel and e-commerce solutions in three categories. They were from Christian rau, Head of Austria of Mastercard Main Sponsor, as well as Managing Director of the Trade Association Rainer will awarded.
Winner in the category “Best Online Store”: www.christ.at
Based on ten evaluation criteria, a first-rate jury, made up of Johannes Barbist, Partner at Binder Grösswang Attorneys at Law, Christoph Batik, CSO of Best IT and Simon Eder, Austria’s Managing Director of Consumer Arbitration, selected the best online store from trusted market sponsors.
The victory went to www.christ.at. Cristo won over the jury with, among other things, his own jewelry lexicon, the option to book repair services online, and repair tracking to see the current status of the repair order at any time. The extended right of return as well as product reviews with a clear design and voluntary money-back guarantee also contributed to the top ranking.
“Winning the Trustmark Austria award in this category is a great honor for us. We are very happy that CHRIST also has a great brand presence in Austria and that we can inspire the Austrian market with our jewelry expertise. This great price makes us stronger. once again in our development and shows us that our long-term and constant work is seen and appreciated. The award encourages us to continue down the path we have chosen and of course we look forward to continuing to inspire our customers with our fascinating and exciting products. high quality “, Rejoices Patrick Heise, Project manager at CHRIST.
Winner in the category “Best Mobile Performance”: www.deichmann.com
Poor load times strain customers’ nerves and result in a poor user experience. But they also influence the conversion rate and have a negative effect on sales: 50% of users leave a website as soon as the total load time exceeds three seconds.
The website with the fastest loading time in e-commerce at the moment is www.deichmann.com. A full charge on the mobile side takes just one second. As in 2018, Deichmann is the winner in this category.
Christian haid, Head of Digital and Omnichannel Management at Deichmann: “As the Austrian and European market leader in footwear, it is natural for us to focus on the user experience and customer journey of our customers with our mobile version. As an omnichannel retailer, we must support the company’s strong branch network. best possible at all digital levels “Mobile Excellence ‘is a must for us, especially in challenging times like these.”
Winner in the category “Best omnichannel experience”: www.hornbach.at
For the “Best Omnichannel Experience” category, the 2020 Omnichannel Readiness Index developed by the trade association in conjunction with Google was used. Maximum flexibility in the buying process, completely independent of the distribution channel and without problems, that is the main class of omnichannel retail.
Online and offline linking worked better this year at www.hornbach.at. The Hornbach website scores, among other things, with the display of the availability of the product in the branches, a filter function according to the availability of the branch, the possibility of returning the products ordered online in the branch and with the provision of Reserve & Collect and Click & Collect.
“We are pleased that Hornbach has been awarded the Austrian Trustmark Award for the second time this year and thus is not only a pioneer in the DIY sector. We have already implemented many innovative features for our customers by linking online and stationary. Our focus is currently on digitizing other services on the market, above all: SelfScan, E-Receipt and intelligent image recognition in the Hornbach app. This award confirms our long-term work and we can do a simple, fast job and safe even in these challenging times Ensuring purchases for our customers and colleagues “, so Michael hyna, e-commerce manager in Hornbach.
About the Trustmark Austria award
The trade association awards the Austrian Trustmark Awards once a year as part of eCommerce Day for its excellent performance in terms of consumer friendliness. The award is given in the three categories Best Online Store, Best Mobile Performance and Best Omnichannel Experience. “The three winners were awarded among all holders of a valid Trustmark Austria e-commerce seal of approval based on objective criteria of the Omnichannel Readiness Index trade association and a first-rate jury”, explained Rainer will the selection.
“The trade association award is for those Trustmark Austria operators who are ready to go the extra mile in terms of quality, transparency, professionalism and security. Mastercard is pleased to support these efforts for Austrian consumers. Congratulations to the three winners “, so Christian rau Finally.
Queries and contact:
Trade association
Gerald Kuehberger Magazine, MA
Press officer
Tel.: +43 (1) 406 22 36 – 77
gerald.kuehberger@handelsverband.at
www.handelsverband.at
