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Apple wants to anchor itself more firmly in the day-to-day lives of its device users with new subscription offerings. A new generation of iPhone will arrive later this year.
Apple wants to anchor itself more firmly in the day-to-day lives of its device users with new subscription offers. For the first time, the iPhone group is bundling various services into cheaper packages. With its successful computer watch, Apple is increasing the focus on health and fitness. And the first thing a new iPad model gets is a powerful new chip. The new generation of iPhone will arrive later this year.
The Apple One combo subscription has multiple pricing tiers, as Apple announced in an online presentation Tuesday. The fact that the group is merging its music, video and game offerings could propel the streaming business in this direction overall, after Amazon is already using a similar model with its Prime service.
For 14.95 euros, Apple offers 50 gigabytes of online storage for a user in addition to music, videos and games from Apple Arcade. For 19.95 euros it is 200 gigabytes for up to six family members.
The third price tier, which in addition to the 2 terabyte maximum online storage, also includes subscription to Apple News + newspapers and magazines and the new Fitness + service, will not be available in Germany at the moment. In the US, Apple One Premier costs $ 29.95 a month. Fitness +, where there should be new workout instructions every week in relation to the Apple Watch, costs $ 9.99 a month alone. In addition to the US, the offer will initially only be available in Great Britain, Ireland, Canada, Australia and New Zealand.
The watch measures the oxygen content in the blood
The new Apple Watch Series 6 introduced Tuesday can now also determine the oxygen content of the blood. The value is considered an important indicator of the health of the cardiovascular system. Apple is using a new sensor that uses red and infrared light to determine the color of blood.
Apple has held a leadership position in the computer watch business since the first Apple Watch went on sale in 2015. The Christmas quarter is traditionally especially important for sales. That is why new models were always presented in the fall.
The new Apple Watch Series 6 will also get a new chip, said to be up to 20 percent faster, and other case colors. At the same time, the group is also offering a new, cheaper model for the first time, the Apple Watch SE with fewer features. Among other things, the oxygen saturation determination and the option to have the screen constantly on is missing. This makes it difficult for Apple’s competitors like Samsung, Huawei and Fitbit to catch up. The watch is delivered without a charger. Apple maintains that there are now enough chargers in homes and that this can reduce environmental pollution.
With the new generation of iPhone coming later this year, Apple’s latest processor will be the first to move to the iPad Air, which was unveiled on Tuesday. The A14 Bionic chip system is manufactured for the first time with frame widths of 5 nanometers, allowing higher performance in the same area. Meanwhile, Intel, the longtime chip leader, is struggling with the transition to lower frame widths. The new iPad Air now has a much smaller bezel around the screen, similar to the more expensive iPad Pro. For the first time on an Apple device, it offers a fingerprint scanner on the power button, which, especially in times of pandemics, when you wear a mask often, can be easier than unlocking it using facial recognition.
(WHAT / dpa)
