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While Austrian brewers are struggling with the Corona crisis, the sale of Easter ham and sliced meat is booming.
“The demand for Easter meat is very, very good. We are approximately 20 percent above the level of the previous year,” said Rudolf Stückler, meat expert at Agrarmarkt Austria Marketing (AMA), on Saturday at Ö1 “Morgenjournal “
The situation is quite different with traditional sex drinking. “The total loss of gastronomy hits breweries hard,” Jutta Kaufmann-Kerschbaum, managing director of the Austrian beer association, had previously emphasized in an interview with APA at the start of Easter.
Employees of more than 30 domestic breweries working on short notice.
On average, 50 percent less sales this year
The association estimates. So more than 30
Breweries registered their employees for short-term work, they reported.
Siegfried Menz, President of the Association of Breweries of the newspaper “Die Presse”
(Saturday edition).
Small breweries are particularly affected, so
also the Beaver Brewing Company, which only opened a week before
ordered closes its second location in Vienna
It had opened. “Now the beer business is at zero,” said the master brewer
Wolfgang Lenz in the newspaper report. Before the crown crisis, I had daily
120 liters of beer sold. Now Lenz offers a collection service,
but he only sells about eight liters a day. So
probably most of his 70 hectoliters he still has in the basement,
must destroy because beer is known to be a fresh product
It has an expiration date.
While the brewery is putting a total block to gastronomy, the meat trade is benefiting from it. Because you can’t eat Easter right now, the Easter business “is doing better than in years past,” Stückler said. “Many butchers have also followed a new path, namely vending machines. And this Easter meat and ham vending machine business is also booming. Sales volumes have increased by 200 percent,” explained the manager. of AMA product on ORF radio.
Bad Easter season for chocolate makers
In contrast, they run less well
Eggs for sale. Usually there are 70 million Easter eggs in Austria
sold “I think we will barely reach 50 million this year
“graze” is Stückler’s current forecast
colored eggs are a popular gift for friends and family
That would be removed this year due to pandemic restrictions.
Chocolate makers also feel the latter in their own stores. The Viennese
The Manner company talks about a significant turnover that is breaking.
This was also confirmed by Walter Heindl of the Heindl Confiserie: “From the
In terms of sales, we are approximately 20 percent of what we do
generally they do it in the Easter season. “In money this means one
Loss of “almost two million euros in the Easter business,” Heindl said.
Therefore, much of the remaining seasonal assets will be next week.
donated to hospitals and the Red Cross.
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