[ad_1]
Complaints about the tech giant stealing everything from national retailers are only half the story.
Yes, of course, the US online mail order company Amazon is benefiting a lot from the Corona crisis. That is also logical. Because when the population is locked up at home and stores are available, there is only the Internet to buy. You need books, shoes, computers, toner, printers, or webcams for Zoom conferences. And where is the easiest way? Right. For decades, Amazon has perfected convenient online shopping. This is called convenience in German IT.
Just compare. A purchase from an Austrian, German or Italian webshop in recent months has led to incredible adventures. The Blackfriday-Leiberl ordered on November 27 from the Germany store is not there yet. A status query on the website always shows the same from the day of the order. Queries remain unanswered. The Italian webshop ships the wrong shoes after six weeks. They came from China. And the Austrian webstore operated by mobile phone provider Magenta only delivers the cell phone on delivery. There is no payment by credit card or PayPal.
And on Amazon? After 75 orders this year, there was a massive delay in just one when a postal distribution center became a corona group.
All of Amazon’s perfectly coordinated infrastructure is open to all retailers. This allows them to offer their products to an audience of millions with the convenience of Amazon. The US shipping giant has yet to get a halo for this, because it cuts a lot with each transaction. Understandable. But the dealer doesn’t just pay with money. Amazon accumulates large amounts of data in the process. Americans watch them closely. A television report revealed: As soon as one retailer achieved an internet sales success in the Amazon universe, the tech giant is already offering the same product. Cheaper, of course. It’s twice as difficult for distributors who don’t cater to a particular niche segment. Selling on Amazon is definitely not a piece of cake. But one or the other is worth a try. Around 100 local companies are currently active in the market.
The catch: As a user, you have to search for a long time to find out which country the provider is from. Here Amazon should take an example from a not-so-small comparison portal from Vienna. Geizhals.at uses flags to clearly indicate the nationality of its distributors. You can even filter by nationality. Cool or Amazon? This would facilitate shopping at Austrian retailers on Amazon, even if it is ten, 20 or 30 euros more expensive. An Amazon department store in Austria, so to speak.
