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Austria posted a loss of 18.8 million euros last season. The sponsors did not pay, the stadium refunds and the crown fallout are a plague. Where is the new investor? Salzburg also walks away from all profits.
Vienna. RB Salzburg was again number 1 in the Bundesliga in the last financial year 2019/20 from an economic point of view. Profit increased to € 40.36 million with strong earnings growth. Thanks to their participation in the European Cup, LASK and WAC also rose clearly, while the annual results of Austria, Rapid and Sturm Graz fell in the red in the pandemic season according to published data from the Bundesliga.
In Salzburg, sporting and financial success go hand in hand. “We are delighted with this exceptionally good financial result. It is mainly due to FC Red Bull Salzburg’s first-time participation in the UEFA Champions League group stage, for which we have worked long and hard,” explained Stephan Reiter. the commercial director and also cited the proceeds from the transfer (Erling Haaland, Stefan Lainer, Xaver Schlager, Hannes Wolf, Takumi Minamino) as an essential contribution.
“The exceptional result and the capital generated (84.4 million after 44.04 in the 2018/19 season, note) are particularly useful in view of the currently very challenging framework conditions in the current financial year, such as the ongoing restrictions for the spectators or the Uncertainties regarding future transfer income means that FC Red Bull Salzburg can confidently lead this global crisis, “explained Reiter.
LASK increased its assets to 4.49 million (before 290,000), revenues doubled (but also personnel expenses) and led to a tripling of the annual result after taxes to 4,278 million euros. This makes the Linzers clearly number two in the league. Equities also rose sharply in the Europa League participant WAC, and earnings turned significantly positive (2,396 million).
The deep fall of Vienna Austria
The traditional clubs Austria Wien, Rapid and Sturm Graz, however, lost this time. Viennese violets were the ones that fell the most with 18,844 million euros (previously +2.28 million), those of Styria were 1,238 million (previously +89,000) and the white-green of Hütteldorf 199,000 (previously +180,000). A total of five of the eleven upper house clubs (Mattersburg had returned the license in August) showed a negative sign before the annual result, which Admira balanced. The 2018/19 season had ended nine of the twelve clubs with profit.
Wiener Austria, which had missed the European Cup, declared in its annual report “unique painful effects”, “without which the operating result would be positive”. Therefore, a major national and international sponsor had to be listed by a sum in the two-digit million range. Then there would be the effects of the Covid 19 crisis.
President Frank Hensel repeated that there was a need for economic action in Violette’s business model. “That is why we have been selling shares of our AG (up 49.9 percent, note) to a partner for almost a year,” wrote the club chief in the annual report. You have until June 30, 2021 to find the best for the development of the club. In well-advanced conversations with a sponsor, the second lockdown in November caused a setback.
At Rapid there was no financially positive result for the first time since 2011/12, but the € 199,000 loss was significantly less than originally feared. According to business manager Christoph Peschek, the main reasons for this are the exemption of salaries by players, coaches and employees, as well as the short-term work that has now ended.
However, the impact of the second wave could be more drastic, Peschek believes. “Economic damage in this financial year (Note: July 1, 2020 to June 30, 2021) may well be in the double-digit million range.” However, the managing director of St. Pölten, Andreas Blumauer, expressed his confidence “despite the difficult prospects”. “I am convinced that we will be able to close the current season with a positive economic result,” he said in a broadcast before a less than 410,000 euros with negative assets.
In data released by the Bundesliga on Monday, payments to player agents and agents from LASK (significantly / 2,558 million), Sturm Graz (1,692) and Rapid (just under / 1,111) were ahead of Salzburg (1,009) . In the second division, Austria Klagenfurt closed the season after narrowly missing promotion and with negative equity of less than 2,088 million euros.
