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The 250 best-selling online stores in Austria had a turnover of 3,600 million euros the previous year, mainly Amazon.
© Pexels / Karolina Grabowska (Sujet)
In a closed state, online shopping is booming like never before. Online trading in Austria is dominated by a few players. Amazon has been the undisputed leader for years.
Amazon, with an estimated turnover of 834 million euros in 2019, is clearly at the top of the online stores with the highest turnover.
Fewer Large Online Retailers Sharing Increasing Stocks
They are followed by zalando.at (347 million euros) and universal.at (112 million euros). Austria’s 10 largest online stores accounted for almost half of the total turnover of the top 250 online stores, according to an analysis by the German statistics portal Statista and the German Retail Institute EHI.
Last year, the e-commerce market in Austria grew 13.5 percent to € 3.6 billion. “This sustained dynamics leads to increasing market concentration, with fewer and fewer large online retailers sharing an increasing share of the pie online,” trade association managing director Rainer Will said Tuesday, according to a broadcast. . At Amazon, the volume of sales through the marketplace is not even included. Now it should amount to at least 900 million euros.
The corona crisis is massively fueling the online market
shop-apotheke.at has improved its place in the ranking from sixth to fourth place. Ottoversand.at took fifth place, followed by mediamarkt.at and hm.com. Places 8-10 went to companies in the consumer electronics industry, namely apple.com, e-tec.at, and cyberport.at.
“The Covid crisis acts as a huge explosion for digitization and as a turbo boost for e-commerce. At the end of the year, our country will achieve for the first time an e-commerce share of more than 11 percent of retail sales. totals, “predicts Will.
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