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After accusations of racism, “Uncle Ben’s” is now obsolete. The American food company Mars changes the name of its rice brand to “Ben’s Original.”
In view of the wave of protests against racism and the lack of equality, companies in the United States have come under increased pressure to adapt to social change – reported “Today”. Therefore, the US company Mars had already announced changes in June.
The “uncle” is history
The product’s trademark, showing the head of an older black man with white hair, will be removed from the logo. The term “uncle” and the illustrations were found by critics as a servant and derogatory symbolism, reminiscent of the age of slavery in the United States.
A spokeswoman said the company is aware that it has a responsibility to help reduce racial prejudice and injustice. Now is the time to “further develop” the brand logo. The changes should take effect from 2021.
