[ad_1]
Covid-19 has caused a rethinking of food in many Austrians: according to a survey, 80 percent of the population would rather buy domestic than imported products. The survey was conducted by the University of Natural Resources and Life Sciences on behalf of the hail insurance company.
That is why the “That’s Austria” campaign was launched in Vienna, which aims to motivate people to buy quality regional products. The website das-isst-oesterreich.at is planned, for example, where consumers can get more information about regional foods. With the help of a “pleasure map”, agricultural stores and regional businesses should be easy to find. In the chambers of agriculture there should be days of action around the week of agriculture.
In this way, “local family businesses are strengthened and the environment is protected through short transport routes,” said Agriculture Minister Elisabeth Köstinger. In addition, value added in the country will be maintained and dependence on imports will be reduced.
Köstinger presented the initiative together with the provincial councilor of Salzburg, Josef Schwaiger, and the moderator of Upper Austria, Silvia Schneider. The federal states, the Chamber of Agriculture, AMA Marketing and the Kulinarium network are also on board.
