“Crown effect”: the crisis brought record advertising value to the Bundesliga



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After months with sometimes very strict restrictions in March, April and May, the yearning for positively charged reporting was enormous, explained Focus’s Marcel Grell. The sport was able to achieve this, although in Austria only the Bundesliga began to play again. The result: Advertising figures rose sharply in June, after the Bundesliga restarted, and more than made up for the drops in previous months. In a seasonal comparison, this “recovery effect” resulted in a strong advantage.

Slight adaptations to the concept of prevention

Bundesliga board member Christian Ebenbauer did not want this news to be overrated on a media date. He would even be happy “if we could go down next year, but as a result we would have a normal season,” he said in Vienna on Wednesday. His greatest wish is that every game can be played in the new season that begins on Friday, and that the championship remains exciting until the end. I would also appreciate if some clubs could reappear internationally.

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