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Michael Ludwig caught international attention with the coupon campaign.
© APA / HERBERT PFARRHOFER
To support Viennese gastronomy in the Corona crisis, the city of Vienna is giving each home a restaurant voucher. The campaign caused a sensation worldwide.
Currently, everyone is talking about the Vienna catering start-up aid. The news that all 950,000 primary residence households received a restaurant voucher worth up to 50 euros made headlines around the world.
Viennese gastronomy coupons became the global theme
There were several hundred international headlines in the first 24 hours after Mayor Michael Ludwig announced it. Otherwise, this is just the case with the city’s excellent traditional performance in the Mercer study or the economist’s quality of life ranking.
The English business news service Bloomberg and the German “Welt” reported on the campaign. The gastro voucher campaign was echoed at online branches of major regional newspapers in Australia and on Yahoo News in New Zealand. The campaign also caused a sensation in Latin America, where various online news portals from Mexico, Colombia and Chile reported on the gastro campaign.
The Spanish edition of MSN News occasionally led the news as the lead in the lifestyle section; Coupons can also be found in Belgium’s largest French-language newspaper “Le Soir”, as well as in the Netherlands Gazettes (“Dagblad van den Norden”). The campaign is also recognized in the media in Romania and Greece.
The city of Vienna has a coupon campaign for 40 million euros.
The city’s food voucher campaign begins in mid-June. Then all 950,000 Viennese households receive a voucher of € 25 for individual households or € 50 for multi-person households, which can be exchanged at participating catering establishments in Vienna until the end of September.
The action of the city and the Vienna Chamber of Commerce aims to lift gastronomy out of the crisis after the crown closes and, at the same time, return to the Viennese a piece of quality of life in accordance with the drastic restrictions output. The city is spending a total of € 40 million on this.
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