Smartphone apps are booming in the crown crisis

The consequences of the global crown pandemic are stimulating business with mobile applications. In the first quarter of 2020, smartphone apps in the areas of gaming, business, and food and beverage delivery services grew, according to a study by the American company Adjust, which specializes in measuring range online.

The games were particularly popular, and the number of downloaded gaming apps rose to a record high of over 45 billion. “If you can’t get out of the house, you will increasingly use your smartphone to entertain yourself,” Adjust said. In the last week of March alone, the number of game app installs increased 132 percent compared to the previous year.

Users not only install the applications, they also play with them. Overall, Adjust recorded 47 percent more sessions in the first quarter than in the same period last year.

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The forced move to the home office, which many employees had to do due to the crown pandemic, is also reflected in the app’s statistics. Commercial app usage doubled (over 105 percent). The number of installations increased by 70 percent. This is also reflected in the sales of the application manufacturers. The number of payment transactions (“revenue events”) increased by 75 percent. “Many users choose premium versions so they can work with applications in the home office without restrictions.”

Since many restaurants are currently only able to offer takeout, delivery service apps also experienced a significant increase in usage. Applications that are already on the smartphone are used most intensively here. The number of sessions increased by 73 percent, while facilities only increased by 21 percent.

The study found that shopping apps are most commonly used between noon and 2 p.m. and at night. Almost a quarter of daily sessions take place from 7 p.m. at 10 p.m. The situation is similar for delivery service apps (food and drink), which are most frequently used between 5 p.m. and 8 p.m. and they record about 31 percent of their sessions during this period.