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Vienna (OTS) – In the course of the current Series C funding round, Adverity again receives significant follow-up funding. US fund Sapphire Ventures takes the lead in this round, the other existing investors aws Gründerfonds, Felix Capital, Mangrove Capital Partners and SAP.iO are also moving. Adverity has already received a total of $ 50 million.
Since its founding four years ago, Adverity GmbH has grown into a leading software company. With standardized evaluation and presentation of marketing data, the analytics platform supports major brands and agencies in 60 different countries in implementing their marketing strategy. The platform provides continuously updated information on the marketing activities carried out and allows for drawing cross-platform conclusions about its scope and impact. Companies like IKEA, Red Bull, MediaCom, Unilever and IPG Mediabrands are already leveraging the platform and aligning their marketing strategy with it.
In four years from start to expansion
As part of the growth, the number of employees increased from 75 to 115 in 2019. With the new investment, Adverity plans to further expand its international teams, especially at the new location in New York. US investor Sapphire Ventures from Silicon Valley will support Adverity on the site and provide access to its network and insights. Last year, Adverity again recorded significant economic growth. Recurring annual sales have more than doubled. This growth will be further accelerated with the expansion of international locations and further development of the product range.
Alexander Igelsböck, The CEO and Co-Founder of Adverity commented: “Our platform plays a critical role in supporting businesses with agility by equipping digital teams with intelligent information. It is imperative that we invest in developing new solutions, accessing and improving quality and Addressing the challenges of data complexity, we are confident that, with the support of Sapphire Ventures, we will continue to accelerate our business growth and help companies succeed by adding value from data. “
Nino Marakovic, CEO and CEO of Sapphire Ventures, says: “As investors, we are looking for companies that have consistent and sustainable growth and incredible market potential. The demand to create a truly data-driven company is huge, and I think Adverity will do it. Paving the way for companies to bring together data, analytics and business results. We look forward to continuing our commitment to Adverity and its mission to help companies execute data-driven operations. I believe Adverity addresses the right needs at the right time in this market. , the growth of the company and the upward trend reflect this. “
Ralf Kunzmann, Managing Director aws Gründerfonds, says: “In the three years that we have been accompanying Adverity, the company has developed from inception to expansion. It’s really impressive how consistently the team has implemented this growth. With the expansion of the shareholder base to include additional and international growth investors, we have now created an investor base to fully exploit the growth potential of the coming years and also to be able to address the North American markets. “
Amazon Web Services recommends Adverity as a partner company
With the status of “Digital Customer Experience”, Amazon Adverity was the first Austrian company to be included in the list in which Amazon stands out and supports its main partner companies.
On adversity
Adverity is a smart marketing analytics platform that specializes in enabling data-driven marketing teams to make better decisions and improve performance faster and easier. By converting siled data into actionable information, Adverity reduces the complexity associated with demonstrating the return on investment of multi-channel marketing spending. By automating data integration from hundreds of sources, our comprehensive, vendor-neutral platform provides a unique view of your company’s marketing performance. With the help of powerful data visualizations, Adverity shows the specific business impact of marketing activities and improves performance by discovering growth opportunities in real time with the help of advanced analytics. The company has its headquarters in Vienna, Austria and offices in London, Sofia, Frankfurt and New York. For more information, visit Adverity.com
About sapphire companies
Sapphire Ventures is a venture capital firm that helps innovative technology companies become world leaders in the industry. Sapphire leverages nearly two decades of experience and an extensive global network of executives, and invests capital, resources, and experience to enable its portfolio companies to rapidly scale through a powerful platform for business development, marketing, and talent. With approximately $ 4 billion in assets under management at Sapphire Ventures, Sapphire Partners and Sapphire Sport, Sapphire can bring companies from all technology sectors to the global stage. For more information, visit: https://sapphireventures.com/
About aws Gründerfonds
aws Gründerfonds is an Austrian venture capital company and has a share capital of approx. 70 million euros. The focus of investment is on Austrian startups with great growth potential for start-up and follow-up financing in the early start and growth phase (Postseed and Series A). Co-investors in the international network actively participate. Aws Gründerfonds sees itself as a long-term stable partner and offers enterprise venture capital with active support. To date, more than € 285 million have been invested in 33 investments in the areas of digital technology, deep technology and the life industry, together with co-investors and numerous exits have been successfully completed.
www.gruenderfonds.at
About Felix Capital
Felix Capital is a London-based venture capital firm that works at the intersection of technology and creativity with a strategy to invest in the digital lifestyle while supporting new digital brands and related core technologies.
http://www.felixcap.com/
About Mangrove Capital Partners
Mangrove Capital Partners is a Luxembourg venture capital investor who supports innovative entrepreneurs to start and develop disruptive global companies. Mangrove was founded in 2000 and is currently investing € 200 million from its fifth fund. The sweet spot lies with early-stage companies in the area of innovative software and Internet technology in Europe and Israel.
www.mangrove.vc
About SAP.io
At SAP.iO we have a mission to develop revolutionary software companies within the SAP ecosystem. The SAP.iO Fund invests in startups of next-generation business software. Our SAP.iO foundries incubate startups at an early stage to help shape the future of the smart business.
https://sap.io/
Questions and contact:
aws Fondsmanagement GmbH | Startup background
Mag. Manuela Halada
Walcherstrasse 11A
1020 Vienna
T +43 1 501 75-721
E m. Halada@ @gruenderfonds.at
W www.gruenderfonds.at
