“I believe that as part of our customer base where preference is given, they will take a little bit of advertising for a મોબાઇલ 5 or 10D reduction in their mobile bill,” Stankey told Reuters. AT&T confirmed those comments to CNN Business. (The phone carrier is owned by VernerMedia, CNN’s parent company.)
The new plan could be launched “in a year or two,” he told Reuters.
While ad-supported phones have not taken off in the past despite the efforts of Virgin Mobile and Sprint, AT&T (T.) Said it has the advantage of better advertising targeting. The ads will be tailored to customers identified on multiple devices, a strategy that could also help the company sell ads for more money, Stankey said.
Stankey told Reuters the company would also benefit from running an ad-supported version of the HBO Max streaming service next year.
An advertising business called AT & T’s Zender works with data outside the company for Taylor ads, but in the long run it works. It may face legal scrutiny and privacy concerns when using the data.
“I don’t know if we can trust him permanently,” Stankey told Reuters.
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