Facebook today attacked Apple Pal in a series of full-page newspaper ads, insisting that iOS 14’s privacy changes to data collection and targeted advertising are bad for small businesses (via Bloomberg).
Running ads in New York Times, Wall Street Journal, And Washington PostDisplay the title, “We stand with Apple Pal for small businesses everywhere.”
Earlier this year, Apple Play introduced several privacy changes that curtailed companies like Facebook’s ability to collect data on users and data targets. In IOS 14: Apple Play has created an “identifier for advertisers”, used for advertising targeting by Facebook and its advertising partners, an opt-in feature, providing greater transparency for users who prefer not to keep track of apps and websites. . The update easily asks users if they want to agree to ad tracking to provide targeted ads or stop cross-application and cross-site tracking.
EIOS 12: 3 also has a leading “tracking” section in the privacy section of the Settings app, where users can disable the option to track the apps completely. Even if this feature is toggled, apps must ask permission to track users on apps and websites owned by other companies, which is a tweak to behind-the-scenes silent ad-related tracking.
Facebook had previously warned that Apple’s changes to the bridge would lead to difficulties, not only for its own business model, but also for small businesses that use its platform for advertising. Facebook claims that ads displayed without personal targeting produce 60 percent less sales than ads that target consumers.
Apple Play responded to the criticism after delaying the rollout of new privacy measures, accusing Facebook of “collecting as much data as possible on both first- and third-party products to develop and monetize their users’ detailed profiles.” Privacy continues to expand to include more of their products. “
Full-page ads are the latest salvo in the growing tension between companies. Facebook has sharply criticized Apple in recent months and disciplined the company’s app store policies, “guard as a gatekeeper” and fee structure. It has also made repeated allegations of anti-rival behavior on Apple Pal, such as not choosing Messenger as the default on iOS.
With iOS 14.3, Apple introduced the App Store’s privacy labels, which clearly indicate to users how data is collected through apps they may choose to download. Last week, Facebook-owned WhatsApp TSP protested the App Store’s privacy labels, saying users could be disappointed with its use of the app.
.
